SEO & GEO Expert Torino
What Makes This Opportunity Special
Join AccessiWay as our SEO & GEO Expert in Torino and drive organic growth across traditional search engines and AI-powered discovery platforms. You’ll architect data-driven strategies that boost rankings and traffic across European markets, blending classic SEO with Generative Engine Optimization to reach the widest audience. Help make digital experiences accessible to everyone, from Google to AI assistants.
Job Description
About AccessiWay
AccessiWay, founded in Turin, has grown into a pan-European digital accessibility company with 105 professionals and 1,500 active clients, and expanded with a new Amburgo office in 2025, signaling strong growth and international reach. (ansa.it) Key strengths include a clear social mission to improve digital accessibility and inclusion, alongside active hiring in Torino (24 open roles across product management, sales, operations, and development), indicating robust career opportunities. (ansa.it) Common criticisms from available employee reviews show a below-average overall score (about 2.4/5 on Glassdoor), with particularly weak marks for work-life balance (~1.9) and career opportunities (~1.6), while client reviews on Trustpilot sit around 3.8/5. (glassdoor.it) Confidence in representativeness is limited because reviews are sparse (Glassdoor around 5 reviews; Trustpilot around 2), and Torino-specific experiences may differ from the broader European footprint. (glassdoor.it)
Frequently Asked Questions
What does the role involve?
As the SEO & GEO Expert, you’ll own traditional SEO strategy and execution across European markets. You’ll conduct in-depth keyword research, competitive analysis, and lead technical SEO audits and implementations. You’ll shape how AccessiWay appears across evolving search environments, including AI-powered discovery platforms.
How does GEO complement traditional SEO at AccessiWay?
You’ll blend traditional SEO with Generative Engine Optimization to ensure visibility in both conventional search results and AI-driven discovery environments like ChatGPT. This role demands staying ahead of evolving search technology, testing approaches, and measuring impact across platforms. You’ll collaborate with product and content teams to craft experiences that are accessible and findable.
What does success look like in this role?
Success means measurable growth in rankings, organic traffic, and engaged, qualified audiences across European markets. You’ll own audits, optimization roadmaps, and KPI tracking, translating insights into actions that boost visibility. The role emphasizes maximizing accessibility and reach in both search engines and AI discovery channels.
What makes AccessiWay's team and culture unique?
AccessiWay centers accessibility as a core mission, delivering inclusive digital experiences. You’ll join a collaborative, mission-driven team in Torino that values experimentation, data-driven decisions, and cross-functional partnership. If you’re excited by the craft of SEO and making a social impact, you’ll fit right in.