SEO/GEO Expert Brussels
What Makes This Opportunity Special
Step into Medi-Market Group in Brussels as a medior-level SEO/GEO Expert and help accelerate our online visibility and local footprint across Belgium, Luxembourg, and the Netherlands. You’ll bridge content, ecommerce, and marketing to shape SEO and GEO opportunities, own local search initiatives on platforms like Google Business Profiles, Maps, and local directories, and collaborate across IT, Analytics, and Merchandising to turn data into impact. Join a collaborative, impact-driven culture that believes in making health and well-being accessible to everyone, with a clear path to grow your expertise while delivering measurable results for shoppers and stores.
Job Description
About Medi-Market Group
Job-seeker reviews of Medi-Market Group in Brussels are mixed: some praise a modern omnichannel concept and a friendlier environment for student workers, but overall sentiment remains lukewarm. (nl.glassdoor.be)
Quantitatively, Glassdoor scores hover around 2.5–2.6/5 with about 43–45% of respondents willing to recommend the company, while Indeed feedback sits around 2.1/5 from dozens of reviews, suggesting limited satisfaction with pay, benefits, and career prospects. (glassdoor.com)
On the business side, public data point to solid growth and expansion: 2023 turnover around €330m and plans to reach €400m, with new stores opening in the Netherlands and Spain by 2025, indicating financial health and scale. (retaildetail.eu)
CSR and sustainability receive limited public visibility; the company markets health access (LinkedIn mission) but detailed CSR programs are not widely documented, and career development scores are generally low in reviews. (be.linkedin.com)
Reliability note: reviews come from a relatively small, Belgium-focused sample (tens to a few dozen reviews across Glassdoor/Indeed), so they may not fully represent all roles or locations. (be.indeed.com)
Frequently Asked Questions
What will I be responsible for in this role?
- Lead Medi-Market’s presence on GEO/local search platforms (Google Business Profiles, Maps, local directories) and define SEO/GEO priorities aligned with company strategy and customer demand.
- Develop and implement SEO best practices across the website and content; continuously optimize rankings using our SEO tools (e.g., SEMrush, Ahrefs, or equivalent).
- Coordinate with Content, Merchandising, and Marketing to align opportunities with business priorities; guide the creation of SEO-friendly content for products, categories, and campaigns.
- Ensure content consistency across platforms, optimizing for both users and search engines; enable and support cross-functional teams in implementation.
- Track, analyze, and report on SEO/GEO KPIs (visibility, traffic, conversion, local engagement); conduct keyword research, competitive benchmarking, and site audits.
- Work with IT and Ecommerce on technical SEO and with Analytics to measure ROI; share knowledge and best practices within the Digital & Ecommerce team.
What are the required qualifications and preferred experience?
- 3–5 years of experience in SEO, ideally in retail or ecommerce.
- Strong knowledge of local SEO (GEO) and core search engine algorithms.
- Hands-on experience with SEO tools: Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, etc.
- Understanding of ecommerce platforms and structured data (schema).
- Excellent coordination skills to align multiple stakeholders and drive content priorities; analytical, proactive, with both strategic thinking and hands-on execution.
- Fluent in English and in French or Dutch.
What is the typical application process and timeline?
- Submit a resume and cover letter; a portfolio or case studies showing SEO impact is welcome.
- HR screening followed by 1–2 rounds of interviews with Digital & Ecommerce leadership and SEO teammates.
- Possible practical task or case study to demonstrate technical and strategic thinking.
- Reference checks before an offer is extended.
- Typical timeline: initial contact within 1–2 weeks after application; interviews over the following 2–3 weeks; final decision within about 4–6 weeks from application, depending on scheduling.
What tools and technology will I work with?
- Local SEO and analytics: Google Business Profiles, Google Maps, Google Search Console, GA4.
- SEO platforms: SEMrush, Ahrefs, Screaming Frog; site audits and keyword tracking.
- On-page optimization and data: structured data/schema markup; familiarity with ecommerce platforms and content management systems.
- Collaboration and project tools used to coordinate with IT, Ecommerce, Content, Merchandising, Marketing, and Analytics teams.
What is the work environment, location, and opportunities for growth?
- Location: Brussels, Belgium.
- The role acts as a bridge between content, ecommerce, and marketing; close collaboration across Medi-Market’s markets (Belgium, Luxembourg, the Netherlands) with cross-functional stakeholders.
- Language requirement: English plus French or Dutch.
- Growth opportunities: Medior-level role with potential to advance into senior GEO/SEO leadership, influence cross-country local search strategy, and take on broader digital-marketing responsibilities as you prove impact.
- What we offer: The posting indicates a “What We Offer” section but does not include details here; during the hiring process you’ll receive information about compensation, benefits, and development opportunities.