# SEO / GEO Specialist

| Field | Value |
|-------|-------|
| **Company** | Kotsovolos-Κωτσόβολος |
| **Location** | Athens |
| **Posted** | 2026-04-03 |
| **Expires** | 2026-05-03 |

## Skills & Tags
`Content SEO`, `Enterprise SEO`, `Local SEO`

## What Makes This Opportunity Special
Join Kotsovolos in Athens as an SEO / GEO Specialist and shape the digital footprint of Greece's leading retailer. Lead technical SEO audits, enhance local search visibility for 100+ stores, and collaborate across Marketing, E-commerce, and Content to drive measurable growth. Bring a data-driven mindset to optimize Core Web Vitals, structured data, and on-page performance across category, product, and landing pages.

## Job Description
At Kotsovolos, we believe in your uniqueness and everything you have to offer! 
 
 **Here, you create your own current!** **📈 Our achievements in numbers** 3,000+ People | 100+ Stores | 2 Logistics Centers – 77.000 sqm | 2 Call Centers | 2 Modern Training Centers | Kapaskill – our live, personalized learning ecosystem | 75,000+ hours of training per year | 400+ different roles & 49 Business Units 
 
 **🎯 Our purpose** Better Living. Everywhere. for Everyone! 
 
 **💼 Your everyday work-life** Conduct technical SEO audits and manage key elements (site architecture, Core Web Vitals, structured data, XML sitemaps)to ensure crawlability and indexation health Act as the internal SEO point of contact, coordinating priorities and delivery across Marketing, E-commerce, and Content teams Develop and execute keyword strategy aligned with commercial and E-commerce goals Optimize on-page SEO across category, product, and landing pages, including internal linking Manage Local SEO strategy across store locations, including Google Business Profile optimization, local citations, and location-based search visibility Support E-commerce growth through SEO roadmaps, product launch strategies, and ongoing performance tracking Lead Generative Engine Optimization (GEO) initiatives for AI search (e.g. Google AI Overviews, ChatGPT, Perplexity) and monitor brand visibility Drive off-site organic authority initiatives, including social SEO, Digital PR coordination, and brand presence across external platforms 
 
 **🚀 As an ideal fit, you should have** BA in Marketing, Computer Science, or related field 2-4 years in SEO, with proven track record of organic traffic growth E-commerce SEO experience required Proficiency in SEO tools (Ahrefs, SEMrush, Screaming Frog) Google Analytics and Search Console expertise Solid stakeholder management and communication skills, with ability to coordinate across multiple teams Experience with AI search optimization - a strong plus 
 
 **💎 What We Offer** Continuous training in new technologies and tools Career development and growth opportunities Competitive bonus scheme, performance-based Group health/medical insurance package Hybrid working model Internal wellbeing actions  
 
 ⭐ Join  **#teamKotsovolos**  and be part of a team that promotes new technologies, loves to evolve, embraces diversity and is next to society.

## About Kotsovolos-Κωτσόβολος
Kotsovolos is praised for its technology-forward culture, strong training, and a genuine emphasis on employee wellbeing, underpinned by CSR and sustainability efforts (REACT and the beMORE program), with Greece/Cyprus being recognized as a Great Place to Work. Customers and some employees also highlight solid product knowledge and development opportunities, but there are recurring criticisms around pay, workload, and limited advancement, reflected in Indeed’s Greece rating around 2.5/5 and Athens-area reviews noting low pay. Quantitative signals show a moderate Glassdoor datapoint (a Kotsovolos-related Dixons South East Europe review scores 3.0), alongside the broader Indeed rating of 2.5/5 for Kotsovolos Greece. Representativeness is limited to Greece-focused sources (including Athens locations) and varies by role/store, so reviews may not reflect all regions or corporate functions.

## Frequently Asked Questions
## What does the role involve?
You will conduct technical SEO audits and manage site architecture, Core Web Vitals, structured data, and XML sitemaps to ensure crawlability and indexation health. You’ll act as the internal SEO point of contact, coordinating priorities and delivery across Marketing, E-commerce, and Content teams. You’ll also develop and execute keyword strategies aligned with commercial and E-commerce goals and optimize on-page SEO across category, product, and landing pages.

## How does this role drive business growth?
By optimizing local SEO and product pages, you’ll boost visibility for 100+ stores and key product categories. You’ll support launches and ongoing roadmaps that connect search demand with the shopping journey, improving conversions.

## What skills are essential for success?
Strong technical SEO knowledge is a must—Core Web Vitals, structured data, XML sitemaps, and on-page optimization. You should be comfortable collaborating with Marketing, E-commerce, and Content teams, translating data into clear, actionable changes.

## What makes this role special at Kotsovolos?
You’ll join a vibrant retailer with 3,000+ people, 100+ stores, and a culture of learning. The role leverages Kapaskill, our live learning ecosystem, supported by 75,000+ training hours per year.

## How is Local SEO handled?
Local SEO strategy covers store locations with Google Business Profile optimization, local citations, and location-based search visibility. You’ll ensure consistency across listings and tailor optimization to drive store visits and nearby purchases.

## What does career growth look like in this role?
You’ll contribute to SEO roadmaps, product launch support, and ongoing optimization across categories. The role offers cross-functional exposure and opportunities to lead search initiatives in E-commerce and Content teams.

## Apply
[Apply for this position](https://www.linkedin.com/jobs/view/seo-geo-specialist-at-kotsovolos-%CE%BA%CF%89%CF%84%CF%83%CF%8C%CE%B2%CE%BF%CE%BB%CE%BF%CF%82-4393870410)

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Source: [SEO / GEO Specialist at Kotsovolos-Κωτσόβολος](https://seo-vacancy.eu/job/seo-geo-specialist-kotsovolos-athens)
