# SEO/GEO Specialist

| Field | Value |
|-------|-------|
| **Company** | Pluxee |
| **Location** | Luxembourg |
| **Posted** | 2026-04-03 |
| **Expires** | 2026-05-02 |

## Skills & Tags
`E-commerce SEO`, `Enterprise SEO`, `Technical SEO`

## What Makes This Opportunity Special
Join Pluxee as an SEO/GEO Specialist and shape local search performance across Belgium, Luxembourg, Austria, and Germany. Drive technical audits, on-page optimization, and off-page strategies to boost organic visibility and site performance. Be part of a global leader in Employee Benefits and Engagement, helping businesses attract, engage, and retain talent.

## Job Description
Pluxee is a global leader in Employee Benefits and Engagement, operating in 28 countries. We help companies attract, engage, and retain talent through a wide range of solutions across Meal & Food, Well-being, Lifestyle, Reward & Recognition, and Public Benefits. 
 With over 45 years of experience, 500,000+ clients, 37M+ consumers, and 1.7M+ merchants, Pluxee combines technology and innovation to create meaningful impact for businesses, people, and communities. 
 
 
 🚀  **Your next challenge** 
 As an  **SEO/GEO Specialist** , you will execute SEO and Generative Engine Optimization (GEO) strategies across Belgium, Luxembourg, Austria, and Germany. 
 You will focus on improving search rankings, driving organic traffic, and optimizing website performance through technical, on-page, and off-page SEO initiatives, while collaborating with cross-functional teams. 
 
 
 **Key responsibilities** 
 • Execute SEO strategies tailored to local market needs within the Spoke region 
 • Conduct technical SEO audits (indexing, site speed, mobile optimization) 
 • Perform keyword research and competitive analysis 
 • Optimize on-page elements (meta tags, headings, structured data, internal linking) 
 • Lead off-page SEO initiatives, including link-building strategies 
 • Monitor and analyze performance using tools like Google Search Console, Ahrefs, and SEMrush 
 • Collaborate with content, product, and marketing teams 
 • Stay up to date with SEO trends and algorithm updates 
 • Optimize content for GEO/LLMs, improving visibility, authority, and trust 
 
 
 🌟  **Your profile** 
 • 3–5 years of experience in SEO with proven results in organic growth 
 • Strong expertise in technical SEO, content optimization, and off-page strategies 
 • Proficiency with SEO tools (Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog) 
 • Knowledge or experience in Generative Engine Optimization (GEO) 
 • Strong analytical and data-driven mindset 
 • Excellent communication and collaboration skills 
 • Bachelor’s degree in Marketing, Business, Communications, or similar 
 
 
 **Languages:** 
 • English (fluent) 
 • French (native or near-native) 
 • Flemish or Dutch (native or near-native) 
 
 
 🔎  **Recruitment process** 
 • Remote Interview with Global Talent Acquisition 
 • Remote Interview with Hiring Manager 
 • Final Face to face interview with Local HR 
 
 
 🏅  **Your team** 
 You will join the Digital Marketing Spoke team covering Belgium, Luxembourg, Austria, and Germany, reporting to the Spoke Performance Manager and collaborating with local marketing, sales, and product teams. 
 
 
 📍  **Location** 
 Luxembourg 
 
 
 ☀️  **Why join Pluxee?** 
 **Make an impact**  – Help shape the future of employee benefits and improve millions of lives 
 **Great culture**  – Join a diverse, fast-paced, and collaborative environment 
 **Be yourself**  – Work in an inclusive company that values diversity and growth 
 
 
 **Our commitment to inclusion** 
 At Pluxee, we believe diversity makes us stronger. We are committed to fostering an inclusive environment where everyone feels valued and empowered. 
 We welcome applications from all qualified candidates, regardless of gender identity, age, disability, ethnicity, religion, sexual orientation, or any other protected characteristic.

## About Pluxee
Pluxee Luxembourg is positioned as a top employer in 2025, named a Best Workplace with a 78% score and strong employee experience metrics (100% feel they contribute, 95% say they’re treated fairly, 95% say safety is met, 91% trust management). ([pluxee.lu](https://www.pluxee.lu/en/blog/pluxee-luxembourg-among-the-best-workplacestm-2025/?utm_source=seo-vacancy.eu))

The company highlights robust CSR and sustainability commitments, including ESR and Happy Trainees labels, a diversity charter, IMS network, and Vision Zero, underscoring a culture centered on well-being and inclusion. ([pluxee.lu](https://www.pluxee.lu/en/blog/pluxee-luxembourg-among-the-best-workplacestm-2025/?utm_source=seo-vacancy.eu))

Financially, Pluxee is part of a growing group (BBB+ rating by S&P) with Luxembourg contributing to the expansion; the group reports 1,116 new employees joined in Fiscal 2025. ([pluxeegroup.com](https://www.pluxeegroup.com/sites/g/files/jclxxe221/files/2024-02/S%26P%20Research%20Note%20-%20february%2021%202024.pdf?utm_source=seo-vacancy.eu))

Feedback is mixed: a Luxembourg-specific Glassdoor review from Sept 2025 cites a tense, micromanaged environment after leadership changes, though the Luxembourg Glassdoor page hosts hundreds of reviews (526 total). Conversely, Indeed shows 3.8/5 on 13 reviews (as of Nov 2025), and broader Glassdoor pages report around 4.0/5 for Pluxee, indicating that sentiment varies by source and location and may not be fully representative. ([glassdoor.fr](https://www.glassdoor.fr/Avis/avis-employ%C3%A9-Pluxee-E7486951-RVW100198685.htm))

## Frequently Asked Questions
## What does the role involve?
As an SEO/GEO Specialist, you'll design and execute SEO strategies across Belgium, Luxembourg, Austria, and Germany. Your focus is to improve search rankings, drive organic traffic, and enhance site performance through technical, on-page, and off-page initiatives, in close collaboration with cross-functional teams.

## How does GEO fit into the role and what is it?
GEO stands for Generative Engine Optimization and reflects a local-market lens applied to content and site experiences. You'll tailor content, meta structures, and signals to each country to boost relevance for local search queries and user intent.

## What are the key responsibilities in the Spoke region?
Key responsibilities include executing SEO strategies tailored to local market needs within the Spoke region. You will conduct technical SEO audits (indexing, site speed, mobile optimization), perform keyword research and competitive analysis, and optimize on-page elements.

## What tools and metrics will you use to measure success?
Expect to work with the full spectrum of optimization techniques, from meta tags and headings to structured data and internal linking. You'll track success with measurable metrics such as rankings, organic traffic, and site performance, and report insights to cross-functional partners.

## How does collaboration work at Pluxee?
Collaboration is at the core: you'll partner with product, marketing, and tech teams across multiple markets to align SEO with business goals. This role thrives on cross-cultural teamwork and clear communication to drive unified results.

## What makes Pluxee a compelling place to work?
Pluxee is a global leader in Employee Benefits and Engagement, operating in 28 countries and serving hundreds of thousands of clients, with decades of experience and a culture that blends innovation with impact.

## Apply
[Apply for this position](https://www.linkedin.com/jobs/view/seo-geo-specialist-at-pluxee-4397047874)

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Source: [SEO/GEO Specialist at Pluxee](https://seo-vacancy.eu/job/seo-geo-specialist-pluxee-luxembourg)