# SEO Lead

| Field | Value |
|-------|-------|
| **Company** | Legacy Communications |
| **Location** | Dublin |
| **Posted** | 2026-05-01 |
| **Expires** | 2026-05-30 |

## Skills & Tags
`Local SEO`, `Analytics & Data SEO`, `Technical SEO`

## What Makes This Opportunity Special
Lead Legacy Communications’ SEO practice from Dublin in a hybrid, senior role that owns strategy, delivery, and performance across client accounts. You’ll steer a hands-on team, shape AI-enabled search visibility, and drive meaningful growth from planning through performance learnings. Join a fast-paced agency that values curiosity, accountability, and measurable impact.

## Job Description
**Position:**  SEO Lead 
 
 **Location:**  Lucan, Dublin (Hybrid – 1–2 days/month in office) 
 
 **Type:**  Full-time 
 
 **Experience:**  5+ years 
 
 **Start Date:**  ASAP 
 
 **About The Role** This is a senior role with day-to-day ownership of the SEO function at Legacy. You will be responsible for strategy, delivery, and performance across all client accounts, while directly managing and developing the SEO team. 
 
 Reporting to the Head of Division, you will operate with a high degree of independence, bringing clear, well-formed strategic decisions and taking full accountability for results. 
 
 This is a hands-on role, combining leadership with active contribution to client delivery. 
 
 **How We Deliver SEO At Legacy** Legacy operates within a  **Search Everywhere Optimisation**  approach. While Google remains central, strategies extend across AI platforms (ChatGPT, Perplexity), Reddit, YouTube, newsletters, and social media, reflecting how audiences now discover and evaluate brands. 
 
 Delivery follows a four-phase model, with the SEO Lead responsible for managing progression and timelines: 
 
 Phase 1 – Plan, Fix & Improve: Onboarding, technical audits, keyword research, competitor analysis, project planning Phase 2 – Create: Content strategy, keyword gap analysis, pillar/cluster planning, content audits, on-page optimisation Phase 3 – Promote: Digital PR-led link acquisition and earned media (timing determined by SEO Lead) Phase 4 – Learn: Performance analysis, strategy refinement, and opportunity identification 
 
 Time in each phase varies by client (typically 3–12 months before promotion activity begins). 
 
 **Duties & Responsibilities** **Strategy & Client Ownership** Own SEO strategy across all client accounts, from onboarding to 3–6 month roadmaps and ongoing reviews. Plan and manage sprint-based delivery, ensuring weekly priorities align with strategic goals. Maintain oversight of all accounts and accountability for performance, including those managed by the team. Decide when accounts progress through SEO phases and when to engage Digital PR. Monitor performance, AI visibility, and competitors, adapting strategies as needed. Collaborate with Digital PR and define KPIs across traffic, rankings, and conversions. 
 
 **AI & Modern Search** Lead the agency’s approach to AI search visibility across platforms such as Google, ChatGPT, and Perplexity. Develop strategies to influence AI-generated recommendations through authoritative content and earned media. Stay current with algorithm and AI developments, applying them to client strategies. Promote effective use of AI tools (e.g. ChatGPT, Claude) and expand SEO beyond traditional search into platforms like YouTube and Reddit. 
 
 **Innovation & Curiosity** Stay up to date with SEO trends through continuous learning and industry engagement. Test new approaches, document results, and share insights. Foster a culture of curiosity and experimentation, and proactively identify emerging opportunities for clients. 
 
 **People Management** Manage and develop SEO team members through regular 1:1s, goal-setting, and performance feedback. Ensure accounts are well planned, resourced, and delivered to a high standard. Address performance issues early and support junior team development. 
 
 **Operations & Commercial** Oversee resource planning, capacity forecasting, and allocation across accounts. Manage invoicing and financial administration. Monitor profitability and address over- or under-servicing. Identify growth opportunities within existing accounts and support new business pitches. Ensure consistent delivery through structured planning (roadmaps, monthly priorities, weekly sprints) and maintain accurate records in Teamwork.com and Scoro. 
 
 **Client Relationships** Build strong client relationships and act as a trusted advisor on SEO strategy and performance. Communicate clearly, providing actionable recommendations and managing challenging conversations when needed. Present strategies and performance reviews confidently to senior stakeholders and identify opportunities for account growth. 
 
 **Essential** **What You Will Bring** 5+ years’ SEO experience, including agency experience managing multiple clients Strong expertise across technical, on-page, content, and off-page SEO Deep understanding of modern search, including AI search and LLMs Proven people management experience with ability to develop and hold teams accountable Proficiency with SEO tools (Ahrefs, GSC, GA4, DeepCrawl, Bing Webmaster Tools) Practical experience using AI tools (e.g. ChatGPT, Claude) Strong communication and stakeholder management skills Solid project management and organisational ability Commercial awareness (resourcing, profitability, scope) Decisive, accountable approach to work 
 
 **Desirable** Experience working with Digital PR or content teams Familiarity with Teamwork.com or Scoro Working knowledge of HTML/CSS Experience contributing to new business pitches Understanding of evolving AI search platforms and their impact 
 
 **What We Offer** Competitive salary, performance-based bonus, strong career progression, unlimited holidays, ongoing training and development, and a supportive, ambitious, values-driven culture. 
 
 Legacy is committed to being  **Brave, Sound, and Curious** . We welcome candidates from all backgrounds and are committed to diversity, inclusion, and equal opportunity.

## About Legacy Communications
Legacy Communications, a Dublin-based creative communications agency with 11–50 employees, shows solid growth and industry recognition in Ireland's PR scene. Employee reviews highlight strengths in diversity and inclusion (4.5) and career opportunities (3.9), with 64% of reviewers willing to recommend the company. Common criticisms include a relatively low work-life balance rating (2.8) and occasional comments about chaotic work environments. The overall Glassdoor rating is 3.4 based on seven ratings, indicating a small sample size and that impressions may not be fully representative. CSR-oriented work is evident in public-interest campaigns like Pieta's SIGNS of Suicide, and the firm has earned industry recognition such as PRCA Ireland 2024 Excellence in Public Relations.

## Frequently Asked Questions
## What does the role involve?

This senior role puts day-to-day ownership of the SEO function across all client accounts, from onboarding to 3–6 month roadmaps and ongoing reviews. You will plan and manage sprint-based delivery, maintain accountability for performance, and decide when to bring in Digital PR. It’s a hands-on leadership position that combines strategic direction with active client delivery.

## How does Legacy approach AI and modern search?

Legacy uses a Search Everywhere Optimisation approach that extends beyond traditional Google search to AI platforms like ChatGPT and Perplexity, plus YouTube, Reddit, newsletters, and social channels. You’ll lead strategies to influence AI-generated recommendations through authoritative content and earned media, and stay ahead of algorithm developments.

## What qualifications and experience are essential?

You’ll need 5+ years of SEO experience, including agency work managing multiple clients. Deep expertise across technical, on-page, content, and off-page SEO, plus proven people management and stakeholder skills. Proficiency with tools like Ahrefs, GSC, GA4, DeepCrawl, and comfort with AI tools such as ChatGPT and Claude.

## How is success measured in this role?

Success is defined by growth in traffic, rankings, and conversions across client accounts, tracked through structured roadmaps and regular performance reviews. You’ll monitor AI visibility and competitive activity, adapting strategies to improve outcomes. Clear reporting and milestone-driven delivery ensure alignment with client goals and profitability.

## What is the team and culture like at Legacy?

Expect a culture of curiosity, experimentation, and accountability, with a strong emphasis on learning and sharing insights. You’ll manage and develop SEO teammates through regular 1:1s, goal-setting, and constructive feedback, ensuring plans are well resourced and delivered to a high standard. Collaboration with Digital PR and content teams underpins success in a fast-paced agency environment.

## What does growth look like for this position?

You'll oversee resource planning, capacity forecasting, and profitability across accounts, with opportunities to grow existing relationships and pitch new business. The role also offers a clear trajectory into broader leadership, including potential progression to Head of Division based on performance.

## Apply
[Apply for this position](https://www.linkedin.com/jobs/view/seo-lead-at-legacy-communications-4407300694)

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Source: [SEO Lead at Legacy Communications](https://seo-vacancy.eu/job/seo-lead-legacy-communications-dublin)