
SEO Manager (12-Month SPC) Cork
What Makes This Opportunity Special
Lead the strategic direction of group and client websites as SEO Manager on a 12-month specified purpose contract. Drive architecture, performance, and discoverability across traditional search, voice interfaces, and AI-powered discovery. Partner with Marketing Account Managers and the digital team to turn commercial goals into scalable SEO strategies that grow organic visibility and direct revenue.
About The iNUA Hotel Collection
The iNUA Hotel Collection in Cork is highlighted as a top employer in hospitality, with Great Place to Work Ireland naming it one of Ireland’s Best Workplaces in Hospitality in 2024 and noting a strong focus on wellbeing, engagement, and career development across Cork venues like Radisson Blu Cork and The Metropole. Guests and clients can expect strong service culture and solid facilities, with Radisson Blu Cork rated highly by travelers (around 4.0/5 on TripAdvisor). However, The Metropole Hotel Cork shows mixed employee sentiment on Glassdoor, with an overall 3.3 rating from only 6 reviews and notable criticisms including HR bullying and long hours/understaffing. Sustainability and CSR are core to the group, with the Caring For You programme covering environment, sourcing, and community, and tangible actions such as EV charging at Cork properties as part of its sustainability efforts. (hotelandrestauranttimes.ie)
Frequently Asked Questions
What does the role involve?
You will define and deliver the strategic roadmap for all Group and client websites, leading rebuilds and launches with a focus on architecture, performance, accessibility, and SEO. You’ll oversee CMS governance, hosting infrastructure, and external web partner relationships while ensuring sites support traditional and emerging search environments, including voice and AI-powered discovery. Close collaboration with Marketing Account Managers and the broader digital team translates commercial goals into scalable website strategies that grow organic visibility and direct revenue.
How does the 12-month specified purpose contract influence the work?
The role concentrates on rapid impact: shaping the long-term SEO strategy while delivering a major site modernization program within a fixed term. It’s a chance to demonstrate measurable results, with opportunities to extend or transition based on business needs and performance. You’ll have clear milestones and frequent stakeholder reviews to keep momentum.
What are the key success metrics?
Success is measured by growth in organic visibility, higher quality traffic, improved customer acquisition, and increased direct revenue from the website. You’ll also monitor site performance, accessibility, and indexing health, plus the effectiveness of the rebuilds across traditional and AI-powered search. Regular reporting with actionable insights will be part of the rhythm.
Who will I collaborate with?
You’ll partner with Marketing Account Managers and the wider digital team to translate commercial goals into scalable site strategies. You’ll also engage external web partners and oversee CMS governance and hosting infrastructure. This cross-functional rhythm ensures a cohesive approach from strategy through execution.
What technologies and platforms will I work with?
You'll oversee multi-site CMS governance, hosting infrastructure, and relationships with external partners, while optimizing for traditional search, voice, and AI-powered discovery. Expect to work across modern architectures, performance optimization, accessibility, and SEO best practices.
What makes this opportunity stand out?
This role sits at the intersection of strategy, technology, and commercial impact, offering a chance to shape a significant site modernization program across the group. You'll lead high-visibility initiatives with a direct line to revenue, supported by a collaborative team and a dynamic hospitality portfolio. The experience will sharpen your leadership in multi-site SEO at scale.
