SEO Manager (all genders) Cologne

Eurowings Digital in Cologne is generally viewed as offering a modern, international, collaborative work environment with a strong tech culture and cross-functional teamwork. (eurowings-digital.de)

Quantitative ratings show solid sentiment, with Glassdoor around 4.3/5 and Kununu around 4.2–4.3, including favorable marks for career development and culture (about 4.3 on Kununu) and high willingness to recommend (roughly 82% on Glassdoor and 81–86% on Kununu). (glassdoor.com)

Common criticisms include occasional communication gaps within teams and the fast-paced, sometimes chaotic Agile workflow, along with mixed views on compensation (salary ratings on Kununu show variability, including a low score in February 2026). (kununu.com)

CSR and sustainability are highlighted as part of the Lufthansa Group framework, with Eurowings Digital reporting EMAS and ISO 14001 environmental certifications across German sites (including Eurowings Digital GmbH) and involvement in initiatives such as tree planting near Cologne. (newscloud.eurowings.com)

What does the role involve on a day-to-day basis?

As the go-to person for all SEO topics, you’ll own the strategy, budgeting, and implementation. You’ll monitor key KPIs, drive on-site and off-site optimization, and partner with content, UX, and engineering to ship improvements. You’ll also plan AI-powered experiments to continuously enhance performance.

What makes Eurowings Digital's SEO approach unique?

Eurowings Digital values proof over gut feeling. You’ll base decisions on data, competitive benchmarks, and measurable outputs, translating insights into actionable optimizations. Expect close collaboration across teams to align search visibility with business goals and brand experience.

What targets and metrics will define success?

Success is defined by traffic growth, higher rankings on relevant search engines, improved Google CTR, and stronger organic visibility. You’ll also manage budget and ROI, track usability and accessibility improvements, and monitor competitive movements. Regular reporting will keep stakeholders informed and aligned.

What skills and experiences are essential?

You should bring strong technical and on-page/off-page SEO expertise, plus experience with analytics platforms and dashboards. The role rewards curiosity, experimentation, and the ability to turn data into practical actions. Strong communication helps you translate complex insights to non-technical teammates.

How does collaboration with other teams work?

Collaboration is core: you’ll work with content creators, product owners, marketers, UX designers, and developers to ensure SEO is built into product roadmaps. You’ll articulate ROI, present clear recommendations, and lead initiatives that span content, site structure, and performance experiments. Your proactive posture will keep SEO top of mind across squads.

What growth opportunities does the role offer?

This role offers growth through broader strategic ownership, exposure to AI-powered optimization, and the chance to shape Eurowings Digital’s travel search footprint. You’ll develop leadership capabilities by mentoring teammates and leading cross-functional projects. If you’re excited by ongoing learning and impact, you’ll find ample room to expand your scope.