SEO Manager (DACH Market) Barcelona

Factorial Barcelona is viewed positively for its people, culture, and growth opportunities, with Glassdoor ratings around 4.0/5 and strong scores for diversity (4.5) and culture & values (4.1) as well as career opportunities (4.1). (glassdoor.com)

Strengths noted by employees include a fast-paced, ambitious environment, solid onboarding, clear opportunities for professional growth, and a collaborative, sociable team. (glassdoor.com)

Common criticisms include startup-level pressure and frequent process changes, perceived micromanagement in some teams, concerns about career progression and compensation, and observable turnover. (glassdoor.com)

Financial-health indicators point to strong growth: Factorial became a unicorn in 2022, raised about $120M in a Series C, and has pursued further fundraising and GTM initiatives; El País reports 90M in cash reserves at end of 2024, a plan to reach ~20,000 clients and ARR around $100M in 2025, with a growing workforce toward about 1,300. (elpais.com)

Note: Reviews are primarily from Factorial employees in Barcelona, so the sentiment may not fully represent the global company; the Barcelona-specific rating (~4.0/5 from ~198–240 reviews) is consistently reported across sources, but should be interpreted as location-specific sentiment. (glassdoor.com)

What does the role involve?

You’ll develop and execute the SEO/AI strategy for the DACH market, covering on-page, off-page, and technical work. You’ll analyze keyword research, competitor landscapes, and SERP trends, then translate insights into actionable briefs and experiments. Collaboration with content, product, and growth teams ensures alignment and measurable impact.

What are the key success metrics?

Success is measured by increases in visibility, organic traffic, and qualified leads. You’ll monitor performance using tools like GSC, Google Analytics, Ahrefs, SEMrush, and Screaming Frog, then report findings and iterate.

What experience is required?

Minimum 5 years as a SEO Manager, ideally in an agency or SaaS environment. Fluent in German is mandatory, Polish a strong plus. Proven expertise in technical SEO and a track record of driving growth through data-driven strategies.

What makes this role unique at Factorial?

You’ll join an international SEO team and contribute to global projects, applying AI-powered growth tactics tailored to the DACH region. The role blends strategy with hands-on execution and cross-functional collaboration to scale visibility, traffic, and leads in German markets.

What is the team structure and reporting line?

The team comprises three SEO Managers led by a Head of SEO with 13+ years of experience. You’ll report to the Head of SEO and work closely with content, product, and growth squads to ensure SEO alignment across channels. Expect knowledge sharing and joint initiatives across global SEO projects.

What growth opportunities and culture can I expect?

Factorial emphasizes knowledge sharing and cross-border collaboration, offering regular opportunities to contribute to global projects and learn from seasoned professionals. You’ll have room to experiment with AI-enabled SEO tactics while developing leadership and strategic acumen. The culture supports continuous learning and cross-border collaboration.