SEO Manager - European Markets Paris

Work Environment and Culture & Values: Glassdoor reviews praise strong, collaborative colleagues and a generally positive work-life balance, though opinions on career progression and leadership quality vary. (glassdoor.com)

Financial Health: Public disclosures show ongoing growth and strategic investments, with 2023 revenue up about 52% to €269m and continued acquisition activity, complemented by regular quarterly updates. (mfn.se)

Career Development and Compensation & Benefits: Career opportunities are rated middling (around 2.5/5) and compensation is often viewed as below market, though several reviews note decent benefits. (glassdoor.com)

CSR and Sustainability: The company co-founded Responsible Affiliates in Gambling (RAiG) and the RGAA to promote safer gambling and responsible marketing, and its sustainability strategy is aligned with ESRS/CSRD, emphasizing governance, transparency, and a diverse workforce across many countries. (bettercollective.com)

Paris presence and representativeness: The Paris office is listed at 42 Rue de Maubeuge (75009) with a secondary site at 98 Boulevard de Sebastopol (75003) as of 2025, but Paris-specific reviews are scarce, so the overall sentiment relies on broader Glassdoor data and corporate disclosures. (societe.com)

What does the role involve?

You'll own the end-to-end SEO strategy for major European high-traffic sites in the iGaming sector. You will manage on-page, off-page, and technical SEO, analyze SERPs, run market benchmarks, and collaborate with Content Managers and development teams. You'll lead a team of SEO Managers and drive growth across multi-market contexts.

What qualifications and experience are you looking for?

You should have a strong track record in strategic SEO and data-driven decision making, with experience in international or multi-market environments. Technical SEO expertise is essential, and experience in the iGaming sector is a big plus. You'll also be comfortable leading a small team and collaborating with content and engineering peers.

What makes this opportunity stand out at Better Collective?

You'll work on flagship European sites with high traffic and massive content scale (more than 50K indexed pages and hundreds of weekly publications). The role blends strategic leadership with hands-on optimization, analytics, UX input, and CRO collaboration, across multiple markets. It’s a chance to shape the roadmap for European growth from a central hub.

How will success be measured in the first months?

Success comes from defining and executing a clear SEO roadmap and delivering measurable gains in organic visibility and rankings. You’ll establish strong partnerships with Content and Development teams and translate data into concrete improvements. Progress is tracked through tangible metrics and a rollout plan you can own.