SEO Manager l Dermstore Manchester

THG Manchester presents a mixed work environment and culture: employees praise strong on-site facilities and rapid development opportunities in some teams, with exposure to senior leaders, but other reviews flag leadership gaps and limited hybrid flexibility. (glassdoor.co.in)

The company’s financial health has been under pressure, including 2024 job cuts (171 roles) and a return-to-office push, with 2025 impairment charges tied to prior hospitality ventures. (ft.com)

Quantitative ratings show Manchester THG at about 2.7/5 overall on Glassdoor, with roughly 38% of reviewers willing to recommend the company; these figures come from over 1,100 Manchester reviews and may not fully reflect all roles or the latest changes. (glassdoor.com)

CSR and Sustainability: THG runs community fundraising (The Christie partnership), sustainability initiatives (PACT), and has updated ESG governance, with industry recognition such as sustainability awards. (thg.com)

What does the role involve?

As SEO Manager for Dermstore, you will own the end-to-end SEO strategy across THG's beauty portfolio, translating business goals into measurable organic growth. You will collaborate with product, content, and technical teams to optimize on-page, technical SEO, and site architecture, while running experiments and tracking performance. Expect a strong emphasis on data-driven decisions and stakeholder communication.

What distinguishes THG Dermstore's SEO team?

Working across Dermstore, LOOKFANTASTIC, Cult Beauty and other THG brands gives you a rare opportunity to influence a global audience. You will apply a holistic approach combining content strategy, technical fixes, and link-building to drive visibility across markets. This role rewards curiosity, collaboration, and the ability to turn data into action.

Which skills are essential for success?

Strong technical SEO, experience with analytics platforms (GA4, Search Console), keyword research, and data storytelling are key. Proficiency with CMSs and retail product data, familiarity with schema markup, and the ability to prioritize initiatives with cross-functional teams will set you apart.

What does career growth look like in this role?

You will own a multi-brand SEO roadmap and have opportunities to lead larger teams, mentor juniors, and scale international SEO programs. The role offers exposure to a broad set of markets and formats, from content-led to performance-led SEO, with clear paths to senior leadership.

Who will I work with?

You will work closely with Dermstore category leads, content teams, developers, and analytics and performance marketing partners. Cross-functional collaboration is key to prioritizing tests and ensuring changes are implemented effectively.

What does the interview process look like?

Expect a recruiter screen, a technical or case study, and interviews with SEO leadership and cross-functional partners. Prepare to discuss past SEO wins, your approach to data-driven decision making, and your ability to partner with product and content teams.