SEO Manager - Up to £46,000 Birmingham

Blu Digital Recruitment is a London-based UK digital recruitment agency (no Birmingham office listed; London address shown) and is described by reviewers as having a good client base, a decent reputation, and strong training, with career development paths reportedly mapped out. (blu-digital.co.uk) Common criticisms include relatively low pay by industry standards and high KPI expectations, plus occasional micromanagement; some reviews allege a challenging early-stage environment and poor management. (glassdoor.com) Quantitatively, Glassdoor shows Blu Digital with an overall rating of 2.3/5 from 14 reviews (culture 2.3, compensation 2.3, work-life balance 2.0), with about 30% would recommend the company. (glassdoor.com) The Birmingham-specific representation is uncertain: the available reviews are UK-centric and relatively few (14 reviews on Glassdoor, with many dated between 2018 and 2021), so Birmingham experiences may differ. (glassdoor.com)

What does the role involve?

As an SEO Manager, you’ll take full ownership of the organic presence, blending strategic thinking with hands‑on delivery. Expect to drive organic traffic, improve site health, and maximise search visibility across digital marketing channels and the retail proposition. You’ll lead technical optimisation, keyword planning, content development, and local SEO, ensuring the site is technically robust and search‑friendly.

What makes this SEO Manager role unique at Blu Digital?

This role sits at the intersection of strategy and execution in a fast‑growing, omnichannel environment. You’ll own the local SEO portfolio, align with Paid Search for crossover opportunities, and experiment with AI‑driven search and generative experiences to stay ahead of changing search behaviour.

What skills and experience are you looking for?

A proven SEO practitioner with experience in large‑scale D2C or omnichannel setups is essential. Strong technical SEO, keyword strategy, content development, analytics, and local SEO expertise are required, along with comfort using industry‑leading tools to identify growth opportunities.

How does the role connect online and in-store experiences?

Connecting online discovery with in‑store experience is core. The role focuses on omnichannel journeys, ensuring the online ecosystem supports the retail proposition and that learnings from analytics feed into store and marketing initiatives.

What growth opportunities and tools will I use?

You’ll work with analytics and industry tools to identify growth opportunities, measure impact, and report on performance. There’s a clear path to shaping content for AI‑driven search and evolving search behaviours, keeping you ahead in a rapidly changing landscape.

What is the interview process like?

Expect a multi‑step process including an initial discovery chat, a technical or case‑study assessment, and a final conversation to align on strategy and impact. You’ll have the chance to discuss how you would grow organic visibility and solve real‑world SEO challenges.