SEO & PPC Specialist Manchester

Focus 5 Recruitment is viewed positively as a small, people‑centric agency with a flexible, supportive culture and a dog‑friendly office; its Glassdoor profile shows an overall rating of 4.5/5 from 8 reviews, with category scores around 4.3–4.5 (culture/values ~4.5, work‑life balance ~4.4, senior management ~4.5, compensation ~4.3, career opportunities ~4.4). Key strengths noted by employees include flexible hours, a collaborative and caring team, genuine development opportunities, recognition for hard work, and an ethos of learning and autonomy in a welcoming environment. Common criticisms mention the small size and growing pains, limited office space, perceived HR gaps and management inconsistencies, and some negative experiences around promises or commission handling. Confidence in these impressions is limited by the small sample (8 UK reviews, including Manchester/Wilmslow), so the views may not fully represent all staff or the Manchester role.

What does the role involve?

Plan, manage, and continuously improve SEO activity across a range of client accounts. Support the setup, optimization, and ongoing management of PPC campaigns (Google Ads, Meta, and LinkedIn). You’ll also conduct keyword research, search intent analysis, and performance monitoring to inform broader strategy.

What metrics define success in this role?

Success is measured by improved traffic quality, lead quality, and conversion performance across client portfolios, with actionable insights delivered to internal teams and clients. You’ll produce commercially focused reporting that translates data into tangible recommendations.

What experience and skills are essential?

3-5+ years in a digital marketing or performance-focused role, with strong SEO and solid PPC experience. Proficiency with Google Ads, GA4, Search Console, Tag Manager, Looker Studio, and SEMrush is important. You should be comfortable interpreting data and turning insights into concrete, actionable steps.

How does collaboration across teams work here?

You'll collaborate with marketing, design, and development teams to strengthen performance across the wider user journey. This cross-functional approach helps ensure improvements in search and paid activity are supported by creative, technical, and analytical efforts. You will be encouraged to share insights and drive recommendations across client accounts.

What opportunities exist for professional growth?

This role offers a chance to shape how search and paid activity are delivered across a varied client portfolio, expanding across the wider performance landscape. You'll have room to develop leadership as you influence strategies and mentor junior teammates. Ongoing learning opportunities and exposure to advanced analytics tools are available.

What should you know about the hybrid working pattern and benefits?

Hybrid working with four days in the Burnley office and one day at home supports deep work and collaboration. You will engage with a friendly, performance-driven culture that values clear thinking and outcomes. The package includes benefits and a clear path to impact.