SEO / SEM Specialist Rome

Bliss Branding Agency in Rome is generally praised for professionalism, creativity, and strong branding execution, with clients noting clear, ongoing collaboration and high-quality deliverables. Key strengths cited by clients include strategic thinking, solid project management, ISO-certified quality processes, and a modern, energetic team delivering integrated branding and digital marketing. Quantitative ratings show a favorable standing, with Bliss Roma around 4.5/5 on Trustpilot from 14 reviews and Google-review signals around 5.0 on DesignRush's profile. However, representativeness may be limited given the agency’s size and small review pool, and some feedback suggests quicker responses to urgent client requests as an area for improvement. (it.trustpilot.com)

What does the role involve?

As the SEO/SEM Specialist in Rome, you’ll craft and execute comprehensive SEO strategies, conduct keyword research, and optimize on-page content. You’ll also run technical SEO audits, monitor performance in Google Search Console and Analytics, and collaborate with content and development teams to boost organic visibility and conversions.

What skills and experience are essential for success in this role?

A strong analytical mindset, hands-on experience with organic search growth, and proficiency in technical SEO (indexing, crawlability, Core Web Vitals) are essential. Familiarity with GA, GSC, and SEO tools, plus the ability to translate data into actionable improvements, is key.

What makes Bliss a great place to grow as an SEO professional?

Bliss offers a collaborative, on-site environment in Rome that values experimentation and data-driven decision making. You’ll work cross-functionally with content and development teams and see your strategies translate into tangible traffic and conversion gains.

Which metrics will you own and optimize?

You’ll track organic traffic, rankings, and conversion performance, with regular audits of Core Web Vitals and site health. The role emphasizes data-driven optimization and reporting through Google Search Console and Analytics.

How does collaboration with content and development teams work in this role?

Expect tight alignment with content creators to optimize topics and on-page signals, and close cooperation with developers to ensure technical SEO health and fast, crawlable experiences. Regular reviews and shared dashboards keep everyone aligned around growth targets.

What level of experience is ideal for this position?

This role is ideal for a Technical SEO Specialist or SEO Manager with strong analytical skills and hands-on experience in organic search growth. A proven track record of improving rankings, traffic, and conversions in a fast-paced environment is highly valued.