# SEO Specialist (Content & Platform)

| Field | Value |
|-------|-------|
| **Company** | TriGlobal |
| **Location** | Rotterdam |
| **Posted** | 2026-04-03 |
| **Expires** | 2026-09-30 |

## Skills & Tags
`International SEO`, `E-commerce SEO`, `SEO Strategy & Management`

## What Makes This Opportunity Special
Own end-to-end SEO for Sirelo’s platform and content experience from Rotterdam, shaping how people plan and execute moves. Drive organic growth through technical SEO, content signals, and site architecture that converts. Join a mission-driven team set on becoming the Booking.com of the moving industry.

## Job Description
**Shape the Future of Sirelo**   
 Sirelo has spent years building a platform that connects consumers with moving companies they can trust. We've grown a strong base of reviews, a library of helpful content, and a clear ambition: to become the definitive resource for anyone navigating a move and to transform the market by becoming the Booking.com of the moving industry.  
 To get there, we're looking for someone to take full ownership of Sirelo as a platform. Someone who can drive the traffic growth that fuels our mission, while shaping the experience that makes it worthwhile to arrive.  
 
 
 **What is Sirelo?**   
 Sirelo is a moving platform that helps consumers find reliable, trustworthy moving companies. Beyond quote comparisons and reviews, we want to be genuinely present throughout every stage of a relocation journey — a robust, trusted source of verified, user-generated content that people return to, share, and rely on.  
 
 
 **What are we looking for?**   
 At your core, you're an SEO specialist — technically sharp, comfortable with site architecture, crawlability, and search signals, and proven at growing organic traffic in competitive digital environments. But what sets you apart is the ability to see above the optimisation. You don't just ask will this rank? You ask does this actually serve the person who landed here?  
   
 We need someone who can go deep on search while keeping one eye on the bigger picture: what the platform feels like, whether the experience earns trust, and whether we're building something people genuinely value, not just something that performs in search.  
   
 Experience in ecommerce or marketplace environments is a strong plus. Familiarity with UGC platforms and content quality at scale will help you hit the ground running.  
   
 **What will you do?**   
 You will own Sirelo's growth as a platform, setting the strategic direction and executing against it with real autonomy and ownership. You know the fundamentals and you're not above doing the work yourself. This is a hands-on role where you'll be researching, writing, testing, and iterating directly rather than directing others to do it.  
   
 Day-to-day that means growing organic traffic across all its dimensions (content, technical SEO, site performance) while taking responsibility for the experience that traffic arrives to. Page quality, visual coherence, user journeys, trust signals: these fall within your scope because they ultimately determine whether your SEO efforts convert into anything meaningful.  
   
 Longer term, you'll be central to defining what kind of platform Sirelo becomes — particularly as we invest in verified, user-generated content as our strategic differentiator in an increasingly AI-shaped search landscape.  
   
 Your key responsibilities will be:  
 **Digital Strategy:**  Define a prioritised roadmap for platform growth, balancing quick wins with the structural work that builds long-term value.  **Search Engine Optimisation:**  Grow our organic channel across content production, technical SEO, and site performance. Own our rankings and understand why they are what they are.  **Platform Experience:**  Take ownership of what Sirelo looks and feels like to a first-time visitor. Work with design and product to raise the bar on page quality, visual consistency, and user trust.  **Conversion Rate Optimisation:**  Use your understanding of user behaviour to experiment, measure, and improve our funnels and customer journeys.  **Data Analysis:**  Define and track the metrics that matter. Use data to make decisions, identify opportunities, and demonstrate progress.    
 **What do you bring?**   
 We aim to find a candidate with a strategic mindset who:  
 Has 5+ years of relevant experience in digital marketing, growth, or platform management;  Has deep, hands-on SEO expertise with generalist awareness of CRO and on-page experience;  Has a data-driven mindset that moves quickly from analysis to clear conviction;  Has a sharp eye for detail across copy, design, user flows, and trust signals;  Has a strong understanding of internet platform performance and knows how to measure what matters;  Has a minimum English (both written and spoken) level of C1;  Has an intercultural affinity;  
 
 A star candidate:  
 Has worked in the removal or logistics industry;  Has worked in a lead generation or online platform environment;    
 **What’s in it for you?**   
 A chance to make impact on an entire industry;  A multicultural work environment;  Young minded and highly motivated colleagues;  Focus on learning, creating value and personal growth;  A modern, flexible and social environment;  Fair salary retribution that suits your experience and the industry;  External coaching to help facilitate personal growth;  Company trips and events.    
 Aside from all the above, we also do a lot to maintain and build upon our beautiful company culture. We provide external coaching to guide us on our personal growth journeys and help the company with its core values. We have cool company events and trips, and more. Everyone in the company, including you, can contribute to all of it.  
   
 **About Us**   
 TriGlobal is a fully online company (two-sided platform) with a large history in lead generation. We have a scale-up mentality and are value and data driven. Last year, we connected more than 150,000 consumers to a suitable (international) moving company. Our network of partners is fast growing and comprises over 600 moving companies, headquartered in around 70 countries. At this moment, we employ over 25 people consisting of more than 15 nationalities.  
   
 Sirelo is TriGlobal's independent moving platform that focuses on consumers who want to move. As Sirelo, we operate in 10 different countries, in six different languages, and with one goal: Add a smile to our customers' moving experience.  
   
 **Where are we located?**   
 We are currently located in Dordrecht, Netherlands. The office is newly renovated with a lot of space, located 5 minutes’ walk from the central train station.

## About TriGlobal
TriGlobal is a Dordrecht-based Dutch company behind Sirelo, a moving-leads and review platform, with roughly 25+ employees and activity across 60+ countries. Glassdoor shows an overall rating of 4.4/5 from 7 reviews, with culture & values at 4.9, work-life balance at 4.8, and career opportunities at 4.4. A Rotterdam-based 2021 review describes the environment as a good place for a first job, with an international atmosphere, responsibility from day one, and freedom to learn. Common criticisms include micromanagement and feedback gaps, plus remarks about an informal culture and occasional management communication issues. Public CSR, sustainability, and detailed financial-health data are not prominently published; TriGlobal’s public materials emphasize lead-generation technology and the Sirelo platform rather than explicit CSR programs, and the available reviews come from a small, Netherlands-centered sample, so representativeness is limited.

## Frequently Asked Questions
## What does the role involve?

You’ll own the platform’s SEO end-to-end, from technical health and site architecture to on-page optimization and content signal alignment. Working cross-functionally with content, product, and marketing, you’ll shape the journey that drives organic growth and conversions.

## What makes this role unique at Sirelo?

This role offers end-to-end ownership of the SEO strategy for a growing platform, with impact on both traffic and user experience. You’ll have a chance to shape the product’s information architecture and content strategy to become the trusted destination in the moving journey.

## Which skills are essential for success?

Strong technical SEO, knowledge of crawlability and site architecture, and a data-driven mindset are key. Experience with CMS, analytics tools, and turning insights into content and structural improvements helps you move fast.

## How is performance measured?

KPIs include organic traffic growth, search rankings for core keywords, and the quality of the user journey on the platform. You’ll own experiments, dashboards, and quarterly targets that tie SEO output to meaningful business outcomes.

## What is the team culture and working style?

We’re data-driven, collaborative, and fast-moving, with a focus on impact over process. Based in Rotterdam with a hybrid setup, you’ll partner with content, product, and growth teams to ship meaningful improvements.

## What are the initial priorities for the first 90 days?

Kick off with a comprehensive SEO audit, technical fixes, and a content-gap analysis to identify quick wins. Set up measurement dashboards, align on priorities with stakeholders, and start testing prioritised experiments.

## Apply
[Apply for this position](https://www.linkedin.com/jobs/view/seo-specialist-content-platform-at-triglobal-4396584998)

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Source: [SEO Specialist (Content & Platform) at TriGlobal](https://seo-vacancy.eu/job/seo-specialist-content-platform-triglobal-rotterdam)