SEO Specialist London

Legend London is a small London-based fashion brand (11–50 employees) with limited publicly available employee feedback, making it difficult to gauge work environment and culture. Customer sentiment is mixed to negative, with Trustpilot ratings around 2.3/5 and frequent reports of delays, poor communication, and return issues, though a minority praise fit and quality when items arrive. There is little publicly available data on CSR, sustainability initiatives, or formal career development, and no publicly disclosed financials or compensation details. Overall, reviews are largely consumer-focused and may not fully reflect the employee experience given the company’s size and scarce internal visibility, so confidence in representativeness is modest. (uk.linkedin.com)

What does the role involve?

You’ll own the SEO roadmap, performing technical audits, keyword research, and on-page optimization across regional sites. The role involves collaborating with the Head of SEO and product teams to translate insights into scalable campaigns and measurable improvements in traffic and rankings. You’ll balance quick wins with long-term growth in the fast-paced iGaming space.

What makes Legend's SEO team unique?

Legend's SEO team blends deep domain expertise with a culture of fast iteration. You’ll work alongside seasoned SEO specialists across regions, powered by a company that values rapid learning and ambitious results. With ownership, cross-functional collaboration, and a clear path to impact in a competitive iGaming market, you’ll see your work move the needle.

What skills and experience are valued?

Strong technical SEO fundamentals (crawlability, site speed, structured data) and a data-driven mindset are key. Experience coordinating regional SEO programs, using analytics tools, and delivering actionable insights across multiple markets is highly valued. Familiarity with the iGaming landscape helps, but a proven track record of delivering measurable growth will set you apart.

How does career progression look at Legend?

Legend offers a clear path from specialist to senior SEO roles and beyond, with mentorship from the Head of SEO and exposure to regional growth initiatives. You’ll own high-impact projects, partner with product and content teams, and have the chance to shape strategy across markets. A fast-growing, globally connected team awaits you.