SEO Specialist, Marketing Activation - Permanent Position Stockholm

Stockholm-based H&M employees highlight a strong work-life balance (4.1/5) and a positive team atmosphere, with internal growth opportunities and benefits/discounts noted as pluses. (glassdoor.com)

Common criticisms include relatively low pay for workload and issues with culture and communication, including gaps in expatriate career progression. (glassdoor.com)

The overall rating among Stockholm employees is 3.4 out of 5, based on about 503 anonymous reviews. (glassdoor.com)

CSR and sustainability are central to the company, with H&M's 2024 sustainability reporting highlighting 89% recycled or sustainably sourced materials and reductions of 41% in scope 1–2 emissions and 24% in scope 3 emissions. (hmgroup.com)

Note that the Stockholm reviews reflect 503 local employees and may not fully represent all roles or regions, while the group reports about 200 billion SEK in net sales for 2024, indicating a substantial but challenged financial position. (glassdoor.com)

What does the role involve?

The SEO Specialist supports the ecommerce SEO roadmap, leads workstreams, and conducts audits to identify quick wins and long-term opportunities. You’ll optimize content and collaborate with creative, tech, and media teams to deliver a seamless, customer-centric search experience across markets. It’s a mix of analysis, collaboration, and hands-on implementation in a fast-paced, global setting.

How does the role blend traditional SEO with AI-driven innovation?

The role blends classic on-page and technical SEO with AI-powered insights to discover opportunities at scale. You’ll leverage data-driven tools to automate audits, optimize content, and tailor experiences across markets. It’s about staying ahead in a rapidly changing landscape while keeping a human-centered approach.

What makes the team and H&M a unique fit?

You’ll join an award-winning SEO Operations team at H&M, driving one of the industry’s most ambitious programmes from Stockholm. Collaboration is core: you’ll partner with creative, tech, and media colleagues to turn insights into measurable growth. If you love a global, fashion-forward context with real business impact, you’ll feel right at home.

What career growth and impact can I expect?

You’ll translate business priorities into impactful SEO initiatives for ecommerce and beyond, shaping global organic search strategy. Expect opportunities to influence multiple markets, measure outcomes, and advance your expertise in a supportive, data-informed culture. Your work will lift visibility, traffic, and conversion as part of a cross-functional team.