SEO Specialist Bucharest

Parimatch plans a development center in Bucharest, signaling significant investment in local talent and growth for its Romanian operations. (profit.ro) Glassdoor currently rates Parimatch Group at 4.0 overall, with Culture & Values 3.8 and Compensation & Benefits 3.6; Work/Life Balance and Senior Management are notably lower (3.2 and 2.9). (glassdoor.com) Public reviews across platforms note issues with deposits/withdrawals and customer service, indicating reliability concerns in some markets. (trustpilot.com) The company emphasizes CSR and responsible gaming, with commitments to sport sponsorships, social responsibility, and charitable programs, alongside a culture focused on growth and leisure in Romania. (profit.ro) Representativeness is limited for Bucharest-specific sentiment, as public reviews are largely company-wide or Romania-market signals rather than a distinct Bucharest office snapshot. (glassdoor.com)

What does the role involve?

You’ll develop and implement SEO strategies for product resources and satellite sites, and conduct market analysis to support launches. You’ll monitor rankings, respond to search engine changes, and perform technical audits of SPA sites. You’ll also optimize content with copywriters and shape linking strategies, then report results to stakeholders.

What tools and metrics are used?

We rely on Seranking, Ahrefs, Semrush, Similarweb, and other analytics tools to monitor performance. Expect to track metrics like rankings, traffic, and technical health, turning data into actionable optimizations. You’ll prepare regular reports that inform senior stakeholders and guide strategy.

What challenges will I tackle?

Expect to tackle evolving search engine algorithms and the technical challenges of SPA sites. You’ll also build robust internal and external linking strategies, including anchor lists for projects, while staying compliant with guidelines.

How does this role contribute to Parimatch's growth?

This role directly fuels Parimatch’s growth by improving organic visibility, increasing qualified traffic, and supporting product launches across a global digital ecosystem. By turning data into optimized content and technical improvements, you’ll help drive engagement across 15+ countries.

What collaboration and team dynamics can I expect?

You’ll work cross-functionally with copywriters, product teams, data analysts, and engineers to align SEO with product goals. The role thrives on clear communication, rapid feedback loops, and shared dashboards that keep everyone aligned.

What qualifications or background help me succeed?

A successful candidate has hands-on SEO experience, including technical audits, content optimization, and link-building, with proficiency in tools like Seranking, Ahrefs, Semrush. Strong analytical skills help translate data into actionable strategies, and experience with SPA sites and market analysis is a plus. Fluency in English and excellent communication round out the profile to collaborate across a global team.