# SEO Specialist | Field | Value | |-------|-------| | **Company** | Public Group | | **Location** | Athens | | **Posted** | 2026-05-14 | | **Expires** | 2026-11-10 | ## Skills & Tags `E-commerce SEO`, `SEO Strategy & Management`, `Link Building` ## What Makes This Opportunity Special Own the SEO roadmap for a major Greek retail e-commerce platform at Public Group. Lead technical, on-page, and content initiatives with real visibility into performance and clear ownership of outcomes. Enjoy a hybrid setup, strong growth opportunities, and the chance to shape an omnichannel story across Greece and Cyprus. ## Job Description **The organization** **Why Join Us? It's More Than a Job in Retail, It's Your Story.** At Public Group, we believe in the power of our people in a sustainable way. That's why we're not just focused on what you do, but who you become. We're committed to fueling your growth, because when you win, we all win. Imagine a place where you feel supported, valued, and empowered to make a real difference. A place where you can build a career you love, to **leave your mark in our story!** Public Group strategically invests to create an ecosystem of innovative scaleups around its core Omnichannel Retail business, with the objective to provide exciting customer experiences powered by operational excellence. We bring together technology, talent & entrepreneurship to create value in the Greek market & society. Our Omnichannel retail, in Greece and Cyprus, is the love brand Public, a Leading Omnichannel Home Living, Tech & Entertainment Retailer with long lasting heritage. Innovation is part of our DNA. Through our ecosystem of startups and organizations, - iRepair, Klarna, Douleutaras.gr, SVUUM, Bookvoice, BOX NOW, our tech PublicNEXT, Endeavour, Big PI, Metavallon, & Venture Friends - we offer pioneer services to our consumers. We operate 60 stores, 3 eShops and an ecosystem of digital properties such as: public ticketing, public business and bookfriends.gr. We're expanding our SEO capability in-house and looking for an experienced **SEO Specialist** to join our Digital Acquisition team. This is a hands-on role; you'll own SEO execution across one of Greece's largest retail e-commerce platforms, working across technical, content and off-page disciplines with real visibility into performance and real ownership of outcomes. **Key Responsibilities** Own and execute the SEO roadmap across technical, on-page and content dimensions Conduct and prioritise technical SEO audit; for example: crawlability, indexing, Core Web Vitals, structured data implementation, Prerender/JS rendering issues Identify and act on keyword/content opportunities; both optimising existing landing pages and briefing new ones where search demand exists but content doesn't Conduct competitor and keyword gap analysis to identify untapped organic opportunities Work closely with the content and web development teams to brief, implement and QA SEO changes Monitor GSC, GA4 and rank tracking tools daily, flagging anomalies, drops and opportunities proactively Build and maintain category and landing page SEO briefs for key commercial periods (Back to School, Black Friday, Christmas, etc.) Work with marketing teams to ensure a cohesive strategy Track and adapt to algorithm updates and changes in how Google surfaces content Stay current on GEO (Generative Engine Optimisation) and AI search developments, understanding how content is surfaced in AI search and adapting strategy accordingly **Requirements** Minimum 4 years of hands-on SEO experience; agency or in-house Proven experience with technical and content SEO; you've resolved crawl issues, fixed indexing problems and worked with developers to implement fixes, not just flagged them Strong understanding of Google Search Console, GA4, Screaming Frog and at least one SEO software tool (Ahrefs, Semrush) Experience with structured data/schema markup (e.g. Product, Review, FAQ, Breadcrumb) and how these apply in AI search Solid keyword research and content briefing skills Experience in e-commerce or retail SEO is a significant plus, understanding filtered navigation, category page optimisation, and crawl budget management at scale Awareness of GEO (Generative Engine Optimisation); how content performs in AI-generated search answers (e.g. ChatGPT, Perplexity) and what it means for organic strategy Good communication skills in Greek and English; you'll be briefing developers, writing content recommendations and presenting findings to stakeholders Ability to learn quickly and adapt to new technologies and tools Basic understanding of website structure and HTML. (Beneficial but not essential) Any demonstrable SEO experience (e.g., personal projects, blogs, volunteer work) is highly desirable **What we offer:** 💼 Competitive compensation & benefits package 💰 Performance-based bonus scheme 🧑⚕️ Comprehensive life & health insurance 🏡 Flexible hybrid working model - to support your work-life balance 🧡 Psychological support via a professional helpline for you and your family 🚀 Career growth opportunities in a role that evolves with you 🎉 Valuable experience in a well-known and fast-growing organization 📚 Continuous learning and upskilling through tailored programs 🏃🏽♂️ Employee Wellness Program - office Pilates & sports teams (padel, football, volleyball & more) 🚗 Alternative transportation with company shuttle buses to our offices 📲 Exclusive access to our employee app, OrangeGen, packed with tools, news & perks **What Does OrangeGen Offer?** 🔗 Connect: Engage with your colleagues and management seamlessly, ensuring you're always in the loop and part of our dynamic community 🎉 Recognize: Celebrate achievements and milestones with a culture of recognition that boosts morale and fosters a positive work environment 🏆 Custom Rewards: Enjoy personalized rewards and kudos, tailored to recognize your unique contributions and achievements By joining us, you'll be part of a forward-thinking company that prioritizes open communication, employee recognition, and personalized rewards. Are you ready to be the next #OrangeGen maker? Orange Gen, is our team of 2.200 people who are committed to cultivating an innovative retailtainment environment, supporting continuous development, and embracing flexibility—all while placing customer centricity at the forefront. We believe in fostering a culture that values your contributions, boosts your ambitions, and supports personal and professional growth. Joy at Public is our main motto which lies in creating a workplace where every individual is empowered to excel and evolve, always keeping the customer at the heart of our endeavors. We like to share our moments under the #OrangeTeam celebrating all team's achievements and Orange Marks Stories! **All applications will be treated with the strictest confidentiality.** ## About Public Group Public Group is the leading omnichannel retailer in Greece and Cyprus, with Public as its flagship brand, more than 2,250 employees, 67 stores, and a growing ecosystem of investments. ([publicgroup.gr](https://publicgroup.gr/public/)) The SEO Specialist role in Athens appears in external postings, signaling active recruitment as Public Group deepens its omnichannel and digital capabilities. ([startup.jobs](https://startup.jobs/search-engine-optimization-specialist-public-group-4340065?utm_source=seo-vacancy.eu)) Public Group's Greece reviews are mixed: Glassdoor Greece rates the company 3.2/5 from 85 reviews—pros include on-time payments and some supportive teams, while cons cite organizational issues and limited career progression; Indeed Greece shows a lower 1.7/5 from 3 reviews with concerns about pay and work-life balance. ([glassdoor.co.uk](https://www.glassdoor.co.uk/Reviews/Public-Group-Greece-Reviews-EI_IE7610215.0%2C12_IL.13%2C19_IN100.htm)) These publicly available reviews may not fully reflect Athens-specific teams or all locations, so they should be interpreted as indicative rather than definitive. ([glassdoor.co.uk](https://www.glassdoor.co.uk/Reviews/Public-Group-Greece-Reviews-EI_IE7610215.0%2C12_IL.13%2C19_IN100.htm)) Public Group’s LinkedIn presence confirms it operates in Greece with an omnichannel focus and an ecosystem around stores and tech investments, based in Kifisiá, Attiki. ([linkedin.com](https://www.linkedin.com/company/publicgroupgr)) ## Frequently Asked Questions ## What does the role involve? As SEO Specialist, you'll own the end-to-end SEO roadmap for a large e-commerce platform, spanning technical, on-page, and content initiatives. You'll conduct audits, prioritise fixes, and brief content where gaps exist, then partner with developers to implement changes. You'll monitor performance through GSC and GA4 and own the outcomes. ## What makes this role at Public Group unique? Join an in-house team expanding SEO capability for one of Greece's largest omnichannel retailers, with direct impact on customer experiences and growth. The role blends technical, content, and off-page work and keeps you at the forefront of AI search and GEO considerations. ## What qualifications are you looking for? Requirements include a minimum of 4 years of hands-on SEO experience, with proven work in both technical and content SEO. You should be adept with tools like Google Search Console, GA4, Screaming Frog, and at least one SEO platform (Ahrefs or Semrush), plus experience with structured data. Experience in e-commerce SEO is highly valued. ## How is success measured in this role? Success is defined by improvements in organic rankings, traffic, and conversions, with category and landing page performance during key periods. You’ll keep dashboards up to date, flag anomalies, and drive timely optimizations while collaborating with stakeholders. ## What growth and learning opportunities does Public Group offer? The position offers continuous learning, tailored upskilling, and clear career growth as the role evolves with the business. You’ll also gain exposure to a broader tech ecosystem and cross-functional projects that accelerate your expertise. ## How does collaboration with other teams work? You’ll work closely with content creators, web developers, and marketing partners to brief, implement, QA SEO changes, and align on campaigns. Regular touchpoints ensure a cohesive strategy and timely execution across technical, content, and off-page initiatives. ## Apply [Apply for this position](https://www.linkedin.com/jobs/view/seo-specialist-at-public-group-4414559753) --- Source: [SEO Specialist at Public Group](https://seo-vacancy.eu/job/seo-specialist-public-group-athens)