# SEO Specialist | Field | Value | |-------|-------| | **Company** | Roche | | **Location** | Budapest | | **Posted** | 2026-04-01 | | **Expires** | 2026-05-01 | ## Skills & Tags `Technical SEO`, `SEO Strategy & Management`, `E-commerce SEO` ## What Makes This Opportunity Special Join Roche's Global Digital Hub in Budapest as an SEO Specialist, shaping technical and on-page optimization while coordinating off-page strategies. You’ll dive into keyword research, content optimization, and data-driven improvements that boost global digital performance. Expect a collaborative, impact-driven role at the heart of Roche's digital excellence. ## Job Description The Global Digital Hub has been established within the Roche Services & Solutions Center. Our main purpose is to strengthen Roche's digital capabilities globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting, and Creative Design. As a member of the **Global Digital Hub** Team, you will work to ensure fulfillment of the Global Digital Hub's long-term outcomes and strategy, as well as excellent delivery of our various digital operations priorities. You are responsible for supporting and executing different initiatives. You work with relevant stakeholders and consult on how to develop their digital performance further and ensure they leverage the available digital tools in order to meet their overall goals. **The Opportunity:** Support SEO execution: technical, on-page SEO, and off-page optimization, as well as have an understanding of digital & content marketing Research SEO keywords to use throughout the company's website and marketing materials (Keyword Research) using several tools, providing keyword variations, and grouping them in clusters Select, prioritize, and grade the keywords based on their value to the business and the specific project Prepare briefs for content creators, following the provided internal guidelines and focusing on the keywords provided in the Keyword Research (using tools such as SurferSEO and SEMrush) Perform and prepare SEO and organic traffic reports for websites Execute tests, collect & analyze data and results, identify trends and insights to achieve maximum ROI **Who you are:** You hold a BSc/MSc degree in a related field and 2+ years of SEO experience in a similar position. You have good knowledge of Adobe Analytics and Google Search Console; SEO tools (Ahrefs, SEMrush, SurferSEO, Screaming Frog, etc.); Excel, Google Sheets, Smartsheet; CSS, HTML. Strong communication skills in English (written and spoken) are essential, additional languages a plus, based on region/customer requirements. You are detail-oriented, well-organized, and efficient with time management. **In exchange, we provide you with:** **Development opportunities:** Roche is rich in learning resources. We provide constant development opportunities, free language courses & training, the possibility of international assignments, internal position changes, and the chance to shape your own career. **Excellent benefits:** Competitive salary and cafeteria package, annual bonus, Private Medical Services, Employee Assistance Program, All You Can Move Sportpass, coaching/mentoring opportunity, buddy program, team buildings, holiday party. **Flexibility:** We also support flexibility to help you find your balance. Home office is commonly available (typically 2 office days/week on average). We create the opportunity for freedom in working, where your corporate and private life coexist in harmony. **A global, inclusive community** , where we learn from each other. At Roche, we cooperate, debate, make decisions, celebrate successes, and have fun as a team. Our leadership is very focused on people, creating a strong, inclusive culture, so you always have the chance to share your opinion. **Explore what the Global Digital Hub is about.** **Discover the Roche Services & Solutions Center and how we work together as a truly global team!** Please read the **Data Privacy Notice** for further information about how we handle your personal data related to the recruitment process: https://go.roche.com/dpn4candidates ## About Roche Roche Budapest scores 4.1/5 on Glassdoor from 215 reviews, with strengths including a good, flexible work environment and supportive teams, a culture and values rating around 4.3, a compensation and benefits rating of 3.7, and some reviewers noting stability and a decent salary. ([glassdoor.com](https://www.glassdoor.com/Reviews/Roche-Budapest-Reviews-EI_IE3480.0%2C5_IL.6%2C14_IM1115.htm)) Common criticisms include limited career progression for specialist roles and unclear paths to growth, along with reports of modest pay raises (around 5–10%). ([glassdoor.com](https://www.glassdoor.com/Reviews/Roche-Budapest-Reviews-EI_IE3480.0%2C5_IL.6%2C14_IM1115.htm)) Quantitatively, 86% of Budapest reviewers would recommend Roche to a friend. ([glassdoor.com](https://www.glassdoor.com/Reviews/Roche-Budapest-Reviews-EI_IE3480.0%2C5_IL.6%2C14_IM1115.htm)) Confidence note: the Budapest sentiment is based on 215 Glassdoor reviews, providing a useful snapshot but may not fully reflect all Roche Hungary sites or departments. ([glassdoor.com](https://www.glassdoor.com/Reviews/Roche-Budapest-Reviews-EI_IE3480.0%2C5_IL.6%2C14_IM1115.htm)) ## Frequently Asked Questions ## What does the role involve? You will support technical, on-page, and off-page SEO, conduct keyword research, and cluster variations to guide content and campaigns across Roche’s digital properties. You’ll prioritize opportunities, collaborate with stakeholders, and translate insights into actionable optimizations. Your work helps raise organic visibility and ensure the digital hub meets global goals. ## How does SEO fit into Roche's Global Digital Hub? SEO sits at the core of the hub's mission to strengthen digital capabilities globally. You’ll partner with Social Media, Brand Support, and Digital Publishing Services to align SEO with content strategy, marketing automation, and creative design. The result is cohesive, performance-driven digital initiatives that reach the right audiences. ## What tools and methods will you use? Expect to conduct keyword research using multiple tools, group terms into clusters, and translate insights into on-page and technical optimizations. You'll run technical audits (site speed, crawlability, structured data) and monitor performance with analytics dashboards. Collaboration with content teams ensures optimization is embedded in every asset. ## How is success measured in this role? Success is measured by improvements in organic visibility, keyword rankings, and sustainable traffic growth aligned with global digital goals. You’ll track impact with dashboards and share regular insights with cross-functional teams. Your recommendations should translate into concrete optimizations that move business metrics. ## What growth opportunities does Roche offer for this role? Working in the Global Digital Hub gives exposure to a broad, international program and cross-disciplinary teams. You'll develop advanced SEO expertise, learn the Roche digital platform, and influence global campaigns. You'll have opportunities to mentor others and lead cross-team projects that scale across markets. ## What makes Roche's Global Digital Hub unique? The hub centralizes digital capabilities to accelerate impact across Roche's global footprint. It blends Social Media, Brand Support, Digital Publishing, and Marketing Automation to deliver integrated digital experiences. Joining means contributing to a fast-paced, collaboration-driven environment with a clear purpose. ## Apply [Apply for this position](https://www.linkedin.com/jobs/view/seo-specialist-at-roche-4392888697) --- Source: [SEO Specialist at Roche](https://seo-vacancy.eu/job/seo-specialist-roche-budapest)