SEO Specialist – Senior Warsaw

SoftSwiss in Warsaw is viewed positively by employees, with a 4.2/5 Glassdoor rating from 26 reviews (72% would recommend) and 92% CEO approval, highlighting a nice team, good benefits, and a culture that cares about staff. (glassdoor.com) Polish operations are strong overall, with two offices in Warsaw and Poznań, a Great Place To Work Poland certificate earned in January 2024, and about 450 staff in Poland (part of a global headcount around 2,000). (careers.softswiss.com) Common criticisms include limited transparency in raises and performance reviews, plus concerns about work-life balance and a lack of clear overtime compensation policies due to shifting management priorities. (glassdoor.com) On the sustainability side, SoftSwiss runs CSR initiatives such as World Environment Day activities (planting and green projects) and animal shelter support in Poland, underscoring ESG commitments alongside flexible remote-work options. Note that the Warsaw review sample is relatively small (26 reviews), so experiences may not be representative of all employees. (careers.softswiss.com)

What does the role involve?

As a Senior SEO Specialist, you’ll lead technical audits (crawling, indexing, site speed, mobile usability, structured data), perform keyword research and content topic research, and translate insights into actionable SEO briefs for copywriters. You’ll also run site evaluations and collaborate with developers to implement site adjustments that boost organic performance across markets.

How does this role collaborate with other teams?

You’ll work closely with content, product, and analytics teams to turn data into practical optimization plans. Expect regular coordination with web developers and market teams to ensure SEO initiatives align with business goals and user experience objectives.

What tools and skills set you up for success?

Proficiency with SEO platforms for audits and keyword research, analytics for measuring impact, and CMS content optimization is essential. Strong analytical reasoning, curiosity about data, and the ability to craft clear, actionable SEO briefs are critical; familiarity with structured data and technical SEO is a plus.

What makes working at SOFTSWISS in Warsaw special?

This role lives at the intersection of strategy and hands-on optimization within a collaborative digital marketing culture. You’ll influence growth across multiple markets, supported by a team that values data-driven decisions and continuous learning.