# SEO Specialist, Service Office Helsingborg | Field | Value | |-------|-------| | **Company** | IKEA | | **Location** | Copenhagen | | **Posted** | 2026-05-08 | | **Expires** | 2026-11-04 | ## Skills & Tags `International SEO`, `E-commerce SEO`, `SEO Strategy & Management` ## What Makes This Opportunity Special Join IKEA’s E-commerce team in Helsingborg on an exciting journey to grow our online business through integrated search. Bring analytical rigor, a customer-first mindset, and hands-on experience with SEO and SEM to drive value across organic and paid channels. This full-time role offers the chance to shape our omnichannel strategy and work closely with content, marketing, and development teams. ## Job Description **WHO YOU ARE** Join our E-commerce team on an exciting journey in developing our online business & omnichannel way of working! We are now looking for a new analytical and business-driven Search Specialist. Is that you? As a person you are energized by driving customer value and business growth. You thrive in an environment where you can make an impact and be a part of a development within organic and paid search where we work with strategy and operations . You are energized by contributing and driving overall performance as well as increasing customer value, always thinking customer first. To be successful in this role you need to have good communication and writing skills in both Swedish & English. You should also have knowledge/experience from working in Excel. It is also a must that you have previous knowledge and/or experience from search engine marketing, SEO and SEM (3-5 years). We also believe you have some knowledge of performance marketing and web analytics, and experience using SEO specific tools. You also have strong interpersonal skills with the ability to build trustful relationships. As a person you are eager to learn and develop, have a drive to deliver and have both feet on the ground. If you have knowledge about the IKEA business and the IKEA range it is definitely a bonus. **YOUR RESPONSIBILITIES** Key responsibilities (among other things) : - Actively participate in the E-commerce team and contribute to achieving common goals and strategies. - Responsible for integrated search strategies, aligning paid and organic search efforts, and managing social search and reputation. - Do ongoing keyword research and identify and implement improvements and potentials for content optimization. - Stay updated on new algorithms and changes in search engines, and give/implement relevant recommendations. - Collaborate with content editors and marketing teams to optimize SEO and content creation. - Follow-up & report on SEO performance indicators, such as Google keyword rankings, and contribute to SEO projects. - Leverage AI-driven search insights to optimize SEO performance and adapting to future search landscape. - Spread SEO understanding to non-SEO stakeholders (e.g., development, content, local marketing teams) through training and Q&A sessions - Apply internal link strategies to help search engines crawl and discover content, establishing information hierarchy. **TOGETHER AS A TEAM** You will be part of the E-commerce team within the Commercial function. We are passionate about people, business, IKEA’s vision and improving customer experience. We are also devoted in creating love for the IKEA brand as well as driving business growth through the right channels, always from a customer first mindset. Now we are on an exciting journey in omnichannel commerce and can offer you the opportunity to join, develop and grow with us. An opportunity to work for a company with the ambition to become the world leading home furnishing omnichannel retailer. If this sounds like you and you want to be part of something big, you could be our new SEO Specialist. **QUESTIONS AND SUPPORT? LET'S CONNECT!** The position is fulltime and permanent. Start acc to agreement. Location Helsingborg with normally minimum 3 days/week at the office. If you have job specific questions, please contact Nicolas Polakof Cor, Nicolas.polakof.cor@ingka.ikea.com. If you have technical issues or questions regarding the recruitment process, please contact Johan Rosengren, johan.rosengren3@ingka.ikea.com. The selection process is ongoing so please send in your application as soon as possible and no later than 22 May. Welcome with your application! ## About IKEA IKEA is generally viewed positively for its strong culture and values, plus a commitment to diversity and inclusion and an active CSR/sustainability agenda. ([glassdoor.com](https://www.glassdoor.com/Reviews/IKEA-Reviews-E3957.htm?utm_source=seo-vacancy.eu)) Common criticisms include perceived limits on career progression in some locations and heavy workloads at times. ([glassdoor.com](https://www.glassdoor.com/Reviews/IKEA-Reviews-E3957.htm?utm_source=seo-vacancy.eu)) On the quantitative side, Glassdoor shows IKEA/Ingka Group ratings around 3.7–3.9/5, with Culture & Values around 3.9 and Diversity 4.2, indicating a generally favorable but mixed sentiment. ([glassdoor.com](https://www.glassdoor.com/Reviews/IKEA-Reviews-E3957.htm?utm_source=seo-vacancy.eu)) The SEO Specialist, Service Office Helsingborg role is posted and active, indicating ongoing hiring by IKEA in Helsingborg, Sweden. ([jobs.ikea.com](https://jobs.ikea.com/en/job/helsingborg/seo-specialist-service-office-helsingborg/24107/94976593728?utm_source=seo-vacancy.eu)) ## Frequently Asked Questions ## What does the role involve? The SEO Specialist will own integrated search strategies, balancing paid and organic efforts and collaborating with content editors and marketing teams. You’ll perform ongoing keyword research, identify content optimization opportunities, and report on SEO performance to drive customer value. Stay ahead of search algorithm changes and translate insights into practical improvements. ## How does the role interact with other teams? You'll work cross-functionally with content editors, marketing, development, and local teams to align SEO with wider campaigns. Training and supporting non-SEO stakeholders helps spread best practices and build shared understanding. Regular collaboration turns data into action across the business. ## What skills are essential for success? Strong knowledge of SEO and SEM with 3-5 years of experience, plus proficiency in analytics, Excel, and SEO tools. Fluency in English and Swedish, plus excellent communication and storytelling. A proactive, data-driven mindset and the ability to leverage AI-driven insights will help you excel. ## What makes IKEA’s e-commerce approach unique? We pursue an omnichannel, customer-first strategy to create seamless experiences across touchpoints. You’ll contribute to a scalable search program that supports growth across channels and markets. Working here means shaping how customers discover and connect with the IKEA brand online. ## What growth opportunities does this role offer? You’ll lead SEO initiatives, expand your toolset, and apply AI-driven insights to future-proof performance. The fast-evolving e-commerce team values learning and development and offers a broad scope for impact. It’s a chance to deepen expertise and influence cross-functional projects. ## What is the application process like? The role is full-time and permanent, based in Helsingborg with a typical minimum of three days in the office. Start date is by agreement, and applications are reviewed on an ongoing basis with a deadline of 22 May. For questions about the role or recruitment, refer to the contacts in the posting. ## Apply [Apply for this position](https://www.linkedin.com/jobs/view/seo-specialist-service-office-helsingborg-at-ikea-4411889410) --- Source: [SEO Specialist, Service Office Helsingborg at IKEA](https://seo-vacancy.eu/job/seo-specialist-service-office-helsingborg-ikea-copenhagen)