SEO Specialist Bruges

Unilin

Posted 15/10/2025

What Makes This Opportunity Special

Join Unilin in Bruges as an SEO Specialist and drive global organic growth for premium brands. Lead omnichannel search strategy, keyword research, and content optimization in a dynamic digital marketing environment. Collaborate with international teams to boost visibility and performance.

Job Description

Your future job Looking for an exciting career opportunity in digital marketing in a dynamic international context? We’re searching for an Search Everywhere Specialist to maximize organic growth and boost the global visibility of Unilin Flooring’s premium brands.

The digital landscape is evolving rapidly, with AI tools and search algorithms constantly reshaping the way brands are discovered. This brings both challenges and opportunities to strengthen our global presence. By combining strategic insights, data-driven decisions and creative copywriting, you will ensure our brands stay top of mind—and at the top of search results.

Your responsibilities include: Develop and implement the global omnichannel search strategy to maximize visibility and traffic. Conduct keyword research and gap analysis across global and local markets. Create engaging content and enhance existing pages for maximum discoverability and performance. Monitor, analyze, and report on performance using SEO and analytics tools. Collaborate with digital marketers, brand managers, and local marketing teams to join forces and maximize impact across all channels.

WHO ARE YOU? You have 3+ years of proven experience in SEO and digital marketing. You stay ahead of algorithm updates, ranking factors, and industry trends. You combine data-driven analysis with creativity, storytelling, and brand focus. You have excellent copywriting skills to craft keyword-rich, engaging content. You are proactive, hands-on, and eager to elevate both performance and user experience.

What can you expect? A competitive remuneration package. An extensive leave system and a flexible work schedule with the option of home working. Luncheon vouchers, hospitalisation and group insurance. Possibility of bike leasing. We invest in your development and we believe in lifelong learning. In our state-of-the-art training centre The Dive you are bound to find training courses that will help you grow. Countless possibilities to build your career. An employer with a transparent sustainability strategy (for our planet, customers and employees). Our unique Unilin DNA. In different locations we have a company restaurant with a varied menu. Benefit from attractive discounts on our products. Child care is an option during a number of school holidays. Make the most of discounts at a number of partners through our Benefits at Work platform. You will often find us at sporting events. You and your family can participate for free. In short, you’ll be working for a Top Employer!

Who are we? Unilin is a global reference in interior design and construction with a strong focus on sustainability and innovation. Our floors, panels, insulation materials, and technologies can be found in the homes and workplaces of millions of people and public spaces around the world. Our brands Quick-Step, Pergo, and Moduleo probably ring a bell. Worldwide, around 7,900 employees work every day to push boundaries and innovate. Want to know more about our story? Be sure to check out our website.

About Unilin

UNILIN (Bruges) shows solid versatility and strong colleague support as key strengths, with positive notes on product quality and benefits, but several reviews flag heavy workloads, dust exposure, and concerns about management responsiveness. Quantitatively, Glassdoor histories place UNILIN around 3.5/5 overall (with about 60–70% of employees willing to recommend the company), while Indeed-based ratings hover around 3.0–3.3/5 across categories like work-life balance and compensation. Career development and managerial support receive mixed feedback, with some employees appreciating learning opportunities but others reporting limited progression or inconsistent guidance. The company emphasizes CSR and sustainability through its zero-harm safety program and well-being initiatives, suggesting a culture that values safety, well-being, and community impact, though reviews warrant caution due to variable work conditions reported by staff. Confidence note: reviews span multiple sites and locations, so experiences may vary by plant and shift; Bruges-specific sentiment may be less represented in global ratings.

Frequently Asked Questions

What will I do?

Develop and implement the global omnichannel search strategy, conduct keyword research and gap analysis, create and optimize content, and monitor performance with SEO tools.

What skills are required?

Strong SEO, analytics proficiency, copywriting ability, and collaboration with cross-functional teams.

Where is the role located?

Bruges, Belgium, in a multinational, digital marketing context.

What about salary and benefits?

Salary details are not provided in the job description.

Skills & Requirements

Enterprise SEO

Technical SEO

International SEO

Apply for this position

Application deadline: 14/11/2025

Job Details

Location:Bruges

Posted:15/10/2025