SEO Specialist Kortrijk

Unilin operates in Belgium with sites in Wielsbeke, Desselgem and Oostrozebeke and participates in Bruges-area recruitment events, pairing this with internal development programs like The Dive and a Talent Pool to train technicians.
Glassdoor reviews average about 3.6/5, with positives citing helpful colleagues, solid products, and opportunities to learn, while criticisms include Belgian management not always being open and limited salary negotiation.
Indeed ratings for Unilin Flooring run around 3.0–3.3 overall with pay and benefits near 3.6, and some reviewers flag work-life balance or management concerns.
Financial health appears solid as Unilin is part of Mohawk Industries (turnover around $11.7B and ~41,600 employees) and sustainability initiatives include solar panels saving roughly 900 tonnes of CO2 per year.
Overall reliability: these views come from a mix of Glassdoor and Indeed reviews (spanning multiple languages) for a large multinational, so they provide a directional picture but may not fully reflect every site or the latest changes. (fr.linkedin.com)

What would my day-to-day look like in this role?

• Develop and execute Unilin’s global omnichannel search strategy to maximize visibility and organic traffic across markets.
• Conduct keyword research and gap analysis for global and local markets, identify opportunities, and prioritize actions.
• Create and optimize content and on-page elements to boost discoverability and performance.
• Monitor, analyze, and report on SEO performance using analytics and SEO tools; adjust strategies based on data and algorithm updates.
• Collaborate with digital marketers, brand managers, and local marketing teams to maximize impact across channels.
• Stay ahead of search algorithm changes and industry trends, applying new insights to improve rankings and user experience.

What qualifications and experience are required for this role?

• Minimum 3+ years of proven experience in SEO and digital marketing.
• Strong understanding of search algorithms, ranking factors, and industry trends; able to translate changes into actionable plans.
• Combination of data-driven analysis and creative storytelling with a focus on brand, user experience, and performance.
• Excellent copywriting skills to craft keyword-rich, engaging content.
• Proactive, hands-on mentality with the ability to work in an international, cross-functional environment.
• Experience with SEO and analytics tools (e.g., common industry platforms) and content management systems is preferred.
• Fluency in English; additional languages are a plus given the global scope.

What is the application process and typical timeline?

• Submit your CV and a brief cover note outlining your relevant SEO/digital marketing experience.
• Initial screening with HR and the hiring manager to assess fit with the role and team.
• In-depth interviews, which may include a practical case or portfolio discussion demonstrating your SEO approach.
• Reference checks and a potential offer subject to internal approvals.
• Timelines can vary by candidate, but you can expect to be updated at each stage as the process progresses.

What benefits and work-life balance options does Unilin offer?

• Competitive salary.
• Comprehensive leave policy and a flexible work schedule, with the possibility to work from home.
• Meal vouchers, hospitalization and group insurance.
• Bike leasing option.
• Investment in your development through ongoing training; The Dive is a state-of-the-art training facility with growth opportunities.
• Numerous opportunities to advance your career and shape your path within a sustainability-focused company.
• Employee discounts on company products and access to a benefits@work platform with partner offers.
• Participation in sport events, with family-friendly participation options.
• A culture that supports lifelong learning and a clear sustainability strategy.

Where is the role located and is there flexibility for remote work?

• Location: Bruges, Belgium.
• The posting highlights a flexible hour model and the possibility to work from home, indicating hybrid options may be available. The role is based in Bruges, with potential remote elements as part of the company’s flexible work arrangements.

How does this role contribute to Unilin’s sustainability and company culture?

• Unilin emphasizes sustainability and innovation across its brands (Quick-step, Pergo, Moduleo) and global footprint.
• The role supports growth and visibility in a way that aligns with Unilin’s focus on durable, quality interiors and responsible practices.
• You’ll be part of a multinational team that values lifelong learning, the Unilin DNA, and participation in community and sport events, reinforcing a collaborative and inclusive culture.