# Working Student SEO Product (m/f/x)

| Field | Value |
|-------|-------|
| **Company** | Carhartt WIP (Work In Progress) |
| **Location** | Berlin |
| **Category** | PART_TIME |
| **Posted** | 2026-04-14 |
| **Expires** | 2026-05-13 |

## Skills & Tags
`Content SEO`, `International SEO`, `Technical SEO`

## What Makes This Opportunity Special
Join Carhartt WIP in Berlin as a part-time Working Student SEO Product (m/f/x). You'll dive into GA4 and internal search analytics to uncover actionable insights that sharpen our webshop experience, plan and conduct user research, and support technical SEO tasks across a fast-paced e-commerce setup (20 hours per week). If you're a curious, data-driven student who loves turning data into tangible improvements, this is your chance to help shape how people shop online.

## Job Description
Carhartt WIP is part of the WIP Trading AG. Our family-owned business group started as a licensee and European distributor of the US workwear manufacturer Carhartt in the early 1990s. Since then, it develops its own collections based on workwear originals. 
 
 
 Carhartt Work In Progress aims to continuously progress and evolve, without ever losing sight of its origins. Over the course of the past three decades, our business has developed organically, along with its customers, the culture that surrounds the brand, and its employees who have helped shape what Carhartt WIP is today. 
 
 
 We are looking for a  **part time working student (20 hours per week)**  to support our e-commerce department for a limited time. 
 
 
 **Your responsibilities:** 
 Dive into GA4 and internal search analytics to uncover actionable insights that sharpen our webshop experience Plan, conduct, and document user research, from surveys to usability tests, so our digital products reflect how people actually shop Maintain and optimize content with a hands-on approach; spot content gaps through search data analysis and close them Monitor and evaluate A/B tests, document results, and turn findings into clear recommendations that drive conversions Support technical SEO tasks, from crawl analysis to structured data, to make sure our webshop is as discoverable as it deserves to be 
 
 **Your Profile:** 
 You are enrolled in a Bachelor’s or Master’s degree program in Marketing, Business, Data Analytics, UX, Psychology, or a related field and can support us up to 20 hours per week You have an analytical mindset and a structured, independent way of working. You enjoy digging into data and spotting patterns You are a fast learner and are interested in e-commerce and digital product optimization Experience with web analytics tools, SEO fundamentals, or user research methods is a plus You are comfortable working with Excel You are business fluent in German and English, written and spoken 
 
 **Your Location:** 
 Berlin / Germany 
 
 
 Please send the application with your earliest possible start date.

## About Carhartt WIP (Work In Progress)
Work in Progress Textilhandels (Carhartt WIP) shows an overall Glassdoor rating of 3.8/5 based on 16 reviews, with 77% of employees saying they'd recommend the company to a friend; culture & values are rated around 4.0, Work/Life balance 3.7, and compensation & benefits 3.7, while Career Opportunities and Senior Management sit at about 3.3. Strengths noted include a positive, collaborative culture and an “awesome work environment” with some reviewers describing the team as supportive and the role offering interesting experiences within a global fashion brand. Common criticisms include limited career progression and lower ratings for senior management (both around 3.3), with some reviews mentioning aloofness in store teams. These insights come from a relatively small, Germany-based sample (16 reviews) and do not specifically isolate Berlin-only SEO/Product roles, so they may not fully reflect the Working Student SEO Product position in Berlin.

## Frequently Asked Questions
## What does the role involve?
You’ll dive into GA4 and internal search analytics to uncover actionable insights that sharpen the webshop experience. You’ll plan, conduct, and document user research—from surveys to usability tests—and maintain content with a hands-on approach. You’ll monitor and evaluate A/B tests, turning results into clear recommendations that drive conversions, and support technical SEO tasks like crawl analysis and structured data.

## What qualifications are you looking for?
You are enrolled in a Bachelor’s or Master’s degree in Marketing, Business, Data Analytics, UX, Psychology, or a related field and can support us up to 20 hours per week. You have an analytical mindset, enjoy digging into data, and work in a structured, independent way. Experience with web analytics tools, SEO fundamentals, or user research methods is a plus, and you’re comfortable working with Excel.

## What makes Carhartt WIP a standout place to work for a student?
Carhartt WIP blends heritage with a modern, data-driven product mindset. You’ll join a family-owned group with a global footprint and a culture that champions hands-on experimentation, impact, and collaboration.

## What is the interview process like?
Expect a quick application review followed by conversations with the e-commerce and product teams. There may be a practical task or case study to show how you approach data, SEO, or usability questions, followed by a final discussion.

## What growth opportunities does this role offer?
You’ll gain hands-on experience with GA4, SEO, user research, and conversion optimization in a live e-commerce environment. There’s room to take ownership of real improvement initiatives and to build a portfolio that showcases your impact.

## Where and when would I start?
The role is based in Berlin with a 20-hour weekly schedule, ideal for a student balancing studies. Earliest possible start date is requested in your application, and we’ll coordinate around your timetable.

## Apply
[Apply for this position](https://www.linkedin.com/jobs/view/working-student-seo-product-m-f-x-at-carhartt-wip-work-in-progress-4401080038)

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