Acquisition / SEO Lead Munich

Haypp Group is rated 2.6/5 overall on Glassdoor, with Culture & Values 3.1, Diversity & Inclusion 3.5, Work-Life Balance 3.0, Senior Management 2.8, Compensation & Benefits 2.5, and Career Opportunities 2.2, signaling concerns around compensation and growth despite some alignment on values. (glassdoor.com) The company markets itself as innovative, inclusive, and expanding, which can appeal to candidates seeking a growth-focused employer. (career.hayppgroup.com) Customer feedback on the Haypp brand highlights fast delivery, wide product selection, and competitive pricing, though some reports mention product quality or order issues, indicating a mixed client sentiment. (trustpilot.com) The Glassdoor sample consists of a small number of reviews (7 ratings), so the overall score may not be fully representative of the broader employee base. (glassdoor.com) Haypp Group is framed as a global e-commerce leader in smoke-free nicotine with a presence in multiple countries, signaling growth opportunities for roles like Acquisition/SEO Lead in Munich. (linkedin.com)

What does the role involve?

You'll own the end-to-end customer acquisition strategy for the DACH markets, blending SEO, PPC, content, affiliates, PR, social, and emerging channels. You’ll lead and develop a four-person team (two SEO specialists and two content specialists) and collaborate closely with product, tech, CRM, and global marketing. This role is hands-on and commercially focused, with a strong emphasis on shaping campaign calendars and budgets.

How is success measured in this role?

Success is judged by growth in visibility, traffic, and revenue, alongside efficient use of the acquisition budget across channels. You’ll monitor performance, translate insights into actionable growth plans, and adapt strategies in response to search evolution and user behavior. Regular reporting to stakeholders will keep everyone aligned on priorities and outcomes.

What team structure and cross-functional collaboration can I expect?

You’ll manage a four-person team and work across product, tech, CRM, content, PR, and paid marketing. You’ll also align with the global paid marketing team to ensure local priorities fit within the broader strategy. Expect a fast-paced, collaborative environment where initiative and influence matter as much as execution.

What background and skills are essential for this role?

A minimum of 6+ years in SEO and/or digital acquisition, with leadership experience and a strong commercial mindset. Proficiency across analytics and SEO tools (GA, Search Console, Ahrefs/SEMrush, Screaming Frog) is required, plus experience in e-commerce or regulated industries. A track record of turning data into strategy and managing cross-channel initiatives is highly valued.

How does the role interact with global teams and budgets?

You’ll act as the primary SEO and acquisition stakeholder for the DACH markets, bridging local needs with global best practices. You’ll define acquisition budgets and campaign priorities with the Paid Marketing team, ensuring alignment on calendars and initiatives. Ongoing collaboration with product, tech, and CRM keeps execution tight and measurable.

What makes Haypp Group a compelling place to work?

Haypp Group is a fast-growing Nordic e-commerce player focused on smoke-free alternatives, with brands like Snusbolaget.se and Nicokick.com. It offers a fast-paced, entrepreneurial environment that values collaboration, innovation, and a meaningful societal impact. You’ll have the opportunity to shape growth in a strategic market while developing a high-performing team.