AI Search & SEO Analyst Dublin

Novartis Ireland

Posted 12/12/2025

What Makes This Opportunity Special

Join Novartis Ireland in Dublin as an AI Search & SEO Analyst and shape how brands appear in AI-driven search. Build measurement frameworks, run audits, and craft dashboards that translate data into clear actions for stakeholders.

Job Description

Summary As part of the Digital Optimization team, the AI Search & SEO Analyst will play a key role in understanding the impact of AI Search and AI Overviews on Novartis brand websites and optimizing our web ecosystem for the evolving AI-driven search landscape.

This role requires in-depth knowledge of how large language models (LLMs) discover, interpret, and deliver information. It focuses on research, measurement, and insight generation to help brands improve visibility and performance in AI search environments.

About The Role Key Responsibilities Analyse how Novartis brand websites appear across AI Search and AI Overview results. Conduct keyword, content, and technical audits to identify opportunities for visibility improvement. Support development of a measurement framework to track AI-driven visibility and engagement. Monitor and benchmark AI visibility metrics for Novartis and competitors. Build dashboards and automated reports tracking KPIs (visibility, share of voice, CTR, conversions, AI win Rate etc) and deliver clear narratives to stakeholders on impact and next steps. Maintain data accuracy across dashboards and reporting systems (GA4, GSC, SEMrush, Looker Studio). Analyse large datasets from AI search platforms, web analytics, and other digital sources to identify trends, and growth opportunities. Play an active role to translate findings into actionable recommendations. Collaborate with marketing, analytics, and engineering teams to implement SEO and tagging enhancements. Stay current with AI Search trends, new tools, and emerging best practices.

Minimum Requirements Bachelor’s degree in Marketing, Analytics, or a related field. 3+ years of experience in SEO, Web Analytics, or Digital Marketing. Hands-on experience with GA4, Google Search Console, SEMrush, and Looker Studio. Strong analytical skills with the ability to translate data into actionable insights. Curiosity and passion for understanding evolving AI-driven search experiences. Good understanding of pharmaceutical domain and data would be a plus

What You’ll Gain Opportunity to shape Novartis’ approach to AI Search optimization. Exposure to advanced tools like Amplitude AI Visibility Tracker and Profound. Work in a collaborative and innovative environment driving digital excellence.

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards

About Novartis Ireland

Novartis Ireland in Dublin shows a generally positive work environment with competitive pay and benefits, reflected in a Dublin Glassdoor rating of about 3.7/5 from roughly 208 reviews (Ireland-wide ratings are similar, around 3.7/5 from about 241 reviews). Key strengths cited by employees include strong compensation and benefits, supportive flexibility, and a diverse, multinational culture. Common criticisms focus on a fast-paced environment and, in some roles, limited opportunities for career progression. CSR and sustainability are prominent, with commitments such as signing the UN Equal Pay pledge and ambitious environmental goals (water- and plastic-neutral by 2030, net-zero by 2040), plus initiatives like the HealthBeacon Green Labs collaboration in Dublin. These reviews reflect a Dublin-specific sample (roughly 208–241 reviews), so they may not fully represent experiences across all Novartis employees or global operations. (glassdoor.ie)

Frequently Asked Questions

What does the role involve?

From day one, you’ll analyze how Novartis brand websites appear in AI Search and AI Overview results, and you’ll conduct keyword, content, and technical audits to uncover opportunities. You’ll help build a measurement framework and dashboards that show impact, translating data into actionable recommendations for optimization.

How will success be measured?

Success will be reflected in improved visibility across AI-driven search, stronger share of voice, higher CTR, and increased conversions. You’ll maintain dashboards tracking KPIs like AI win Rate and deliver clear narratives to stakeholders on next steps and impact.

What tools and data sources will I use?

You’ll rely on GA4, Google Search Console (GSC), SEMrush, and related analytics and SEO platforms to track AI visibility and engagement. Data integrity across dashboards and reporting systems will be a key daily focus.

What makes this role stand out at Novartis?

You’ll operate at the exciting intersection of pharma branding and AI-enabled search, shaping how global audiences discover information. The role offers cross-functional collaboration with marketing, analytics, and product teams to drive measurable digital impact.

Skills & Requirements

Enterprise SEO

Analytics & Data SEO

Content SEO

Apply for this position

Application deadline: 20/01/2026

Job Details

Location:Dublin

Posted:12/12/2025

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