AI & SEO- Digital Marketing Specialist Athens

NN Hellas, the Greek arm of NN Group based in Athens, is widely praised for a people-centered culture and has earned Top Employer status in Greece for seven consecutive years (2019–2024); the company also discloses sustainability practices and ESG-aligned investment options. (nnhellas.gr) Key strengths noted by employees include strong work-life balance (4.2/5 on Indeed) and solid pay and benefits (4.0/5), plus broad career opportunities across the group and international exposure. (gr.indeed.com) Common criticisms include slow processes in a large organization and internal politics in some teams, with some reviewers rating Work/Life balance poorly (1.3/5 on Glassdoor). (glassdoor.com) Quantitative ratings show Glassdoor Greece: overall 3.3 (Culture & Values 4.1, Senior Management 4.1, Compensation & Benefits 4.0, Career Opportunities 3.3, Work/Life Balance 1.3); Indeed Greece reports 4.0/5 from 7 reviews for NN Hellas, indicating a generally favorable sentiment but based on a small sample. (glassdoor.com)

What does the role involve?

As Digital Marketing Specialist for AI and SEO, you’ll develop and execute an AI-first content strategy and optimize digital assets for AI-powered search. You’ll ensure our content aligns with evolving AI search trends, focusing on relevance, quality, and E-E-A-T standards. This role thrives on experimentation, data-driven iteration, and continuous improvement.

How does AI-first SEO influence NN Hellas' strategy?

You’ll shape content and optimization initiatives around AI-generated answers and contextual relevance. The aim is to keep NN Hellas visible and credible as AI evolves, with adaptive briefs, structured data, and semantic optimization. The role blends technical SEO with creative storytelling to outperform competitors in AI search results.

What skills and experience are important?

Strong knowledge of SEO, content strategy, and AI-powered tooling; experience with AI-first optimization, structured data, and E-E-A-T considerations. Proficiency in analytics, experimentation, and performance measurement is essential. Excellent collaboration and written communication help translate data into compelling content.

How is success measured in this role?

KPIs include organic visibility and rankings for AI-relevant queries, quality and relevance of AI-aligned content, and the performance of SEO-driven campaigns. You’ll track impact on organic traffic, engagement, and the presence of NN Hellas in AI-generated responses. Regular testing and optimization cycles will be part of the daily workflow.

What makes NN Hellas a great place to work?

NN Hellas combines the stability of a top Greek insurer with a culture that values innovation and growth. We’re recognized as a Top Employer for 8 consecutive years, offering an inclusive, supportive environment and opportunities to learn and advance. You’ll collaborate with diverse teams and have access to ongoing AI and marketing training.

What does collaboration look like with other teams?

Collaboration spans product, data science, content, and regional marketing teams to align on AI-first strategies. You’ll translate data insights into actionable content briefs and work closely with writers, designers, and developers to implement changes across channels. A proactive, communicative approach helps ensure fast iteration and a consistent brand voice.