Digital Copywriter (SEO & GEO) Copenhagen

Strengths noted by employees include friendly colleagues, flexibility between remote and in-office work, and development opportunities, with Efficy's Copenhagen office listed as part of its European footprint and offering hybrid roles. (glassdoor.com) Common criticisms include perceived average salaries and occasional communication gaps during reorganizations. (glassdoor.com.hk) Quantitative ratings show a Glassdoor score around 3.7/5 and about 4.0/5 on Capterra Denmark (roughly 90 reviews). (glassdoor.com) Confidence in representativeness is limited for Copenhagen specifically, since most public reviews encompass the broader Efficy business across multiple locations. (glassdoor.com)

What will I be responsible for as a Digital Copywriter (SEO & GEO)?

Your primary focus is to create high-quality, long-form content that aligns with SEO and GEO strategies. You will produce content at scale that persuades, educates, and converts, while ensuring it meets search engine and AI environment best practices. You'll collaborate with the marketing team to tailor content to SMBs and service-based businesses.

How does this role fit into efficy's growth strategy?

Efficy relies on strong organic visibility to scale across Europe, and this role is central to that strategy. You’ll own both strategy and execution, turning keyword research and analytics into content that ranks and converts. By delivering high-quality content at scale, you’ll help new customers discover efficy's all-in-one CRM platform.

Where can I be based and what are the working arrangements?

Based in Utrecht or anywhere in Europe, with hybrid working options to balance collaboration and focus time. The team is international and values learning and career growth. You’ll collaborate across borders to optimize content for multiple markets.

What skills and experience are expected for this role?

We expect top-tier writing skills paired with proven SEO and GEO expertise, including keyword research, on-page optimization, and content performance analysis. You should have experience producing long-form content at scale and a knack for turning data into compelling narratives that engage SMB audiences. Familiarity with AI-enabled content environments is a plus.

What makes efficy stand out for a Digital Copywriter?

Efficy combines an international, collaborative culture with a clear growth trajectory and hybrid working flexibility. The focus on SMBs and a unified CRM platform creates opportunities to own meaningful, scalable content that drives real business results. You'll join a team that values curiosity, learning, and impact.

What does success look like in this role?

Success is measured by improved organic visibility and content performance across target markets. You’ll track keyword rankings, organic traffic, engagement metrics, and conversion rates, using insights to refine your content strategy. Consistent delivery of high-quality content at scale should translate into measurable business impact.