Ecommerce SEO & Digital Catalogue Specialist Birmingham

SF Partners is described as personable, approachable, and easy to deal with, with a Birmingham office and a culture that supports flexible working under its Flex for Success initiative and a modern, responsible, and flexible business ethos. (sfpartners.com) Career development is highlighted through explicit training for newcomers, and reviewers note potential for earnings (uncapped earnings), though some reports describe a KPI-driven environment with long hours. (sfpartners.com) CSR and sustainability are reflected in statements about being a modern, responsible company and a people-centered culture that values long-term relationships. (marketingderby.co.uk) Public reviews for SF Recruitment Birmingham (the predecessor brand) show an average 4.3/5 rating with generally positive sentiment about culture and benefits, but criticisms include KPI pressure and occasional negative dynamics. (glassdoor.co.uk) Note: SF Partners’ specific review base appears limited publicly; the Birmingham Glassdoor data cited here relates to SF Recruitment Birmingham, the brand’s predecessor, which informs but may not fully represent current SF Partners practices. (glassdoor.co.uk)

What does the role involve?

This hands-on, data-driven role centers on improving product discoverability and driving revenue. You’ll optimize product and category pages for SEO, refine category structures and internal linking, and boost onsite search relevance via attributes, filters, and synonyms. You’ll also improve product data quality, optimize Google Shopping feeds, and analyse performance to identify growth opportunities.

What makes a successful candidate for this role?

Experience with large ecommerce catalogs (10,000+ SKUs) and strong ecommerce SEO at the product and category level are essential. You should be comfortable with onsite search and product data, and able to operate GA4, Search Console, Ahrefs/SEMrush, and Screaming Frog. Crucially, you’re confident implementing changes at scale across a live catalog.

How is success measured in this role?

Success shows as increased organic visibility for product and category pages, improved discoverability across search and navigation, and measurable revenue growth driven by organic performance. You’ll see tangible gains in rankings, traffic, and conversions across the catalog.

What tools and data will I work with?

Day-to-day tools include GA4, Search Console, Ahrefs/SEMrush, and Screaming Frog, with hands-on work in Adobe Commerce (Magento) and product feeds. You’ll optimise attributes, filters, internal linking, and data quality to support scalable growth. Expect to translate data into actionable changes across the catalogue.

Where is the role based and what is the work setup?

Based in Birmingham with hybrid working arrangements, you’ll partner with marketing, merchandising, and tech teams. The role blends in-office collaboration with flexible remote work to drive impact. You’ll own changes from analysis to implementation in a fast-moving ecommerce environment.

What growth opportunities and team dynamics can I expect?

You’ll influence catalog strategy at scale and partner with cross-functional teams to shape search, data quality, and merchandising decisions. The role offers opportunities to expand your scope across ecommerce channels and data-driven growth initiatives while contributing to a high-performance culture.