SEO Marketing Executive Birmingham

Wavenet presents a sustainability-forward employer profile, with EcoVadis Gold CSR rating, a broad ESG program, and recognition as a Great Place to Work—cited for strong workplace culture, ethics, and initiatives like the UK’s Best Workplaces in Tech. (wavenet.co.uk)

Employee reviews on Glassdoor show a mixed sentiment (2.9/5 overall from 135 reviews) and about 51% would recommend the company to a friend, indicating a split experience across teams and that the ratings reflect a subset of employees rather than the entire workforce. (glassdoor.co.uk)

Common criticisms include pay levels, limited formal training or development plans, and concerns about management and turnover in some teams. (glassdoor.co.uk)

In Birmingham, salary data for Wavenet roles suggest a broad range, typically around £25k to £50k per year depending on role, reflecting variation by position and seniority. (glassdoor.co.uk)

What does the role involve?

You’ll own key marketing channels with a focus on webinar management, SEO, and marketing automation using HubSpot. The role also covers content coordination, landing page work, and reporting across paid, social, email, and website channels. It’s about turning insights into campaigns that generate qualified leads.

What skills and experience are essential?

Experience in digital marketing within IT, SaaS, or B2B is preferred, with a strong grasp of HubSpot or similar platforms. You should know SEO principles, have run webinars, and be comfortable with SharePoint and basic HTML/CSS or CMS. A data-driven mindset and strong organizational skills help you keep multiple campaigns on track.

How is success measured in this role?

Success is defined by webinar performance, lead generation, and campaign attribution accuracy. You’ll track attendance, engagement, and downstream outcomes, then translate them into actionable insights. Regular reporting and data quality improvements will support decision-making.

How does this role collaborate with others?

You’ll work closely with the Web Development Manager, Marketing Operations, and internal subject-matter experts to co-ordinate webinars and campaigns. The role also involves managing content in SharePoint and aligning data across HubSpot and analytics tools. Strong communication helps turn collaboration into measurable results.

What makes Wavenet an attractive place to work?

Wavenet combines long-standing expertise in cybersecurity, connectivity, and managed services with a future-ready culture focused on customer success. The environment emphasizes practical impact, growth, and a broad benefits package. If you like owning meaningful outcomes and working with a collaborative team, you’ll fit right in.

What should candidates highlight in their application?

Highlight hands-on digital execution, ownership of marketing channels, and a track record of webinars and SEO success. Share examples of HubSpot campaigns, landing pages, and data-driven improvements, plus your ability to coordinate cross-functional projects. Show how you turn insights into scalable demand-generation activities.