Freelance SEO Content Writer (B2B SaaS - Customer Support / Cobrowsing) London

Upscope is a London-based startup with a Soho office (and a Miami office) that describes itself as bootstrapped, profitable, and growing slowly, guided by seven company values such as People First and Shared Success that support a people-first, collaborative, and sustainable growth mindset. (upscope.com)

Public employee reviews praise a supportive environment, strong culture and work-life balance, with autonomy to own projects and high marks for culture/values, though the sample size is small (3 Glassdoor UK reviews) and dates go back to 2022–2023. (glassdoor.co.uk)

Common criticisms note startup growing pains: changing processes and limited resources, with resource constraints and evolving structures. (glassdoor.co.uk)

Quantitative data show Upscope at 5.0 on Glassdoor from 3 reviews, with category scores of 5.0 for culture/values, 5.0 for work-life balance, 4.7 for career opportunities, and 4.4 for compensation and benefits. (glassdoor.co.uk)

Financial health indicators from publicly accessible sources show Upscope Limited as a micro private company (under 10 employees) with turnover under £1M; incorporation in 2017; London address at 2 Sheraton Street; regular accounts filed. (open.endole.co.uk)

What does the role involve?

You’ll create SEO-optimised blog posts aimed at driving qualified traffic for Upscope’s B2B SaaS cobrowsing product. The role focuses on aligning content with search intent and E.E.A.T. principles and linking posts to strengthen the overall content ecosystem. Deliverables include 4 articles per month, each 800-1500 words, with remote collaboration across the UK/Europe time zones.

What makes Upscope different for a freelance writer?

Upscope is a small, London/Miami-based SaaS team building organic growth through content. The role offers ownership of content strategy within a product-led growth framework and the chance to influence a cobrowsing product used by support teams.

What is the trial period like?

The trial runs for 2 - 4 weeks and compensation is per completed article during that period. After a successful trial, the engagement moves to a monthly retainer for roughly 12 months. You’ll be evaluated on quality, consistency, and measurable impact on organic traffic.

What experience or skills are required?

Experience writing for B2B SaaS and a solid grasp of SEO fundamentals, including intent, E.E.A.T., and interlinking. You should be able to translate complex product concepts into clear, credible content for technical buyers. Familiarity with cobrowsing or customer support topics is a plus.

How is success measured?

Success is judged by content quality, consistency, and impact on organic traffic. You’ll also be evaluated on how well articles connect to other posts and align with search intent. Regular audits and data-driven optimization will be part of the cadence.

What are the working arrangements and location details?

Remote work is supported across UK/Europe time zones, with optional in-person meetings in London. The contract runs as a freelance engagement starting with a trial, followed by a monthly retainer. You’ll collaborate with a small, global team.