SEO / GEO Specialist - Contract London

Key strengths noted by Salt Digital Recruitment London staff include a solid commission structure, friendly colleagues, and a recognizable brand that supports a positive team culture and incentives. (glassdoor.com) Common criticisms focus on management issues and compensation, with reviewers pointing to upper management inaction, base salaries considered low, and few pay rises over several years. (glassdoor.com) Quantitative ratings from Glassdoor show an overall London rating of 3.3/5 from 69 reviews, with category scores around 3.5 for compensation and career opportunities, 3.4 for culture & values, and 3.1 for work-life balance. (glassdoor.com) Confidence in the representativeness of the reviews is moderate: 69 anonymous London reviews (latest around Oct 2025) provide a snapshot, but may not reflect every team or the very latest changes, so readers should seek current, role-specific feedback. (glassdoor.com)

What does the role involve?

Lead SEO and GEO advisory for high-priority pages and social content, conducting audits of technical health, on-page optimisation, metadata, schema, and internal linking. Identify GEO gaps and localisation needs, then implement quick-win fixes and page-level optimisations. Create governance playbooks and content briefs, and deliver training sessions to upskill internal teams.

How is GEO and localisation work prioritised?

You’ll assess regional performance, map geos to priority pages, and align activities with core keywords and business goals. The role focuses on balancing quick wins with sustainable governance across multiple markets and content types.

What would success look like in the first 90 days?

Expect a completed SEO/GEO audit, a defined localisation plan, and several quick-win fixes implemented. You’ll have governance templates in place and have delivered 1–2 training sessions to comms and editors.

Which skills and tools are essential for this role?

Strong technical SEO foundations (technical health, metadata, schema, internal linking) and GEO/localisation expertise. Proficiency with analytics and SEO tools, content briefs, and ability to upskill cross-functional teams.

How does collaboration with comms, web editors and content owners work?

You’ll partner closely with comms, web editors, and content owners to translate insights into actionable changes. The role includes producing briefs, standards, and hands-on training to drive ongoing SEO/GEO hygiene.

What makes Salt's SEO/GEO role stand out?

Join a global technology business that values regional relevance and scalable governance. You’ll shape how content performs across markets, while building repeatable processes and upskilling internal teams.