Group SEO Manager Belgrade

Sport Vision Group

Posted 17/10/2025

What Makes This Opportunity Special

Lead the Group SEO strategy across Sport Vision Group’s eCommerce platforms and markets from Belgrade HQ. Drive sustainable growth by boosting organic visibility and collaborating with developers, UX designers, and external agencies. Join an international team powering Balkan sports retail with iconic brands like Nike, Adidas, and Under Armour.

Job Description

Sport Vision is the leader of sports retail in the Balkans. We operate in 13 countries, have more than 600 stores across the region, and have over 6000 employees. Our headquarters is in Belgrade, Serbia. We are a strategic partner with leading sports brands such as Nike, Adidas, North Face, Asics, Columbia, Salomon, Under Armour, and others, and a key account for more than 50 sports brands.

If you are motivated to work in an international environment and be a part of a successful team, apply for the Group SEO Manager position.

About the role: As a Group SEO Manager, you will take the lead in shaping and executing the SEO strategy across all Sport Vision Group eCommerce platforms and markets. Your mission will be to maximize organic visibility and drive sustainable business growth. You’ll work closely with cross-functional teams — including developers, UX designers, and external SEO agencies — ensuring that our platforms meet the highest technical and strategic SEO standards. This is a key role within our Digital Performance team, with a direct impact on online growth across multiple countries.

Job description: Develop and implement a comprehensive SEO strategy aligned with business and eCommerce objectives Conduct regular SEO audits (crawlability, site performance, structured data) with external partners and proactively resolve issues Manage on-page, off-page, and technical SEO activities to maximize organic traffic and conversions Monitor KPIs (organic traffic, rankings, conversions), track performance, and provide actionable reports Stay up to date with SEO trends, search engine algorithm changes, and industry best practices Benchmark against competitors to identify growth opportunities Collaborate with UX and development teams to optimize site performance and scalability Manage relationships with external SEO agencies and ensure accountability for results Prioritize multiple SEO projects and manage stakeholders effectively

We will have the perfect match if you have: At least 3 years of proven SEO experience, ideally in a multi-market eCommerce environment Proven experience in SEO strategy and execution, ideally in a multi-market eCommerce environment Deep understanding of technical SEO, on-page and off-page optimization Strong analytical mindset and experience with leading SEO tools and reporting platforms Excellent project management skills and ability to coordinate multiple initiatives Strong communication skills — able to translate SEO insights for both technical and non-technical audiences Proactive, structured, and results-oriented approach Passion for digital growth and continuous improvement

Please note that only shortlisted candidates will be contacted.

About Sport Vision Group

Sport Vision Group in Belgrade is a large, private retailer with 6,000+ employees and no publicly disclosed financials; its size and regional footprint imply ongoing, stable operations. (ba.linkedin.com) Key strengths noted by employees include clear career development opportunities and a professional work culture grounded in values like teamwork, leadership, passion, efficiency and flexibility. (rs.linkedin.com) CSR and sustainability are emphasized, with initiatives such as environmental programs and community involvement highlighted by the company's leadership and public pages. (rs.linkedin.com) Common criticisms focus on organizational gaps and internal politics, with some reviews describing disorganization and gossip-driven bottlenecks. (glassdoor.com) Glassdoor shows an overall rating around 3.5–3.6/5 with category scores in the low- to mid-3 range, though the review sample is small (roughly 20–25), so representativeness across stores and roles is limited. (glassdoor.com)

Frequently Asked Questions

What does the role involve?

You will lead the SEO strategy across all Sport Vision Group eCommerce platforms and markets. You'll optimize technical SEO, content, and link-building, and track the impact on organic traffic and revenue. This role sits in the Digital Performance team and collaborates with developers, UX designers, and external agencies to ensure scalable, best-in-class execution.

How does the Group SEO Manager collaborate with other teams?

You’ll work cross-functionally with developers, UX designers, data and analytics teams, and external agencies to implement technical improvements and content optimizations aligned with product launches and campaigns. You’ll also coordinate across 13 markets, ensuring local nuances are captured while maintaining global SEO standards.

What differentiates Sport Vision Group's SEO approach?

Sport Vision Group is a Balkan leader in sports retail with an international footprint across 13 markets and 600 stores. The SEO program blends cross-border strategy, top-brand partnerships, and a data-driven culture to drive visibility and growth across eCommerce platforms.

What growth opportunities does this role offer?

You’ll shape and own the SEO roadmap for multiple markets from the Belgrade HQ, with direct impact on online growth and revenue. The role offers exposure to international, cross-functional teams, leadership within the Digital Performance group, and the chance to influence brand performance for iconic partners.