Website & SEO Specialist Belgrade

Public employee-review data for Apricot Jam in Belgrade is very limited or unavailable; there are no credible Glassdoor/Indeed pages for this brand in Belgrade, so work environment, career development, CSR, compensation, and sustainability insights can't be reliably assessed. What is publicly visible comes from consumer-facing reviews, with Apricot Jam (apricotjam.rs) rated around 4.1/5 from about 11 reviews, indicating positive consumer sentiment about product quality rather than employment practices. There is a separate entity named Apricot Jam Technology LLC in the U.S. led by Vladan Petrovic; this does not provide reliable job-market insights for the Belgrade jam brand. Overall, confidence in the representativeness of any job-seeker sentiment is low; for accurate information, check direct company channels or local Serbian job platforms. (intch.org)

What will I do in this Website & SEO Specialist role?

• Lead the design and development of a new business website (or redesign of an existing one) on a modern CMS, creating up to 10 web pages with a mobile-first, responsive design and clean, SEO-friendly structure.
• Set up and integrate a blog section with reusable templates and collaborate on content planning with copywriters and internal teams.
• Implement initial SEO, including indexing, metadata, site architecture, structured data, and local search setup (Google Business Profile, Bing Places).
• Configure Google Analytics 4, Google Tag Manager, and build reporting dashboards (e.g., Looker Studio) to monitor performance.
• Define and execute a content marketing strategy with keyword research and on-page SEO, then manage ongoing website updates and maintenance.
• Ensure ongoing site maintenance and security updates, monitor performance, and provide actionable recommendations to improve rankings and user experience.

What are the required qualifications and preferred skills?

• Required:

  • 4+ years of experience in web design and development (WordPress, Webflow, or similar CMS).
  • Strong understanding of SEO principles, site architecture, and structured data.
  • Experience setting up and working with GA4, GTM, and reporting dashboards (e.g., Looker Studio).
  • Solid UX/UI design sense and ability to create responsive layouts.
  • Troubleshooting skills for technical issues and ongoing site maintenance.
  • Excellent English communication skills (written and spoken) and ability to collaborate with international clients.

• Nice to have:

  • Familiarity with local SEO, Moz Local, and citation management tools.
  • Basic copywriting or content management experience.
  • Knowledge of schema markup and rich snippet optimization.

Where is the role based, and what are the work-arrangement details?

• Location: Belgrade, Serbia.
• You will work directly with a U.S.-based client on a large-scale web design and digital growth project, so expect collaboration across time zones and via online collaboration tools.
• The role emphasizes strong communication, English proficiency, and the ability to contribute effectively in an international team.

What should I include in my application?

• A resume highlighting relevant web design/development and SEO experience.
• A portfolio or links to websites you’ve designed/developed (preferably using WordPress, Webflow, or similar CMS) and examples of SEO work (on-page SEO, site architecture, structured data).
• Examples of GA4/GTM implementations and any Looker Studio dashboards or similar reporting you’ve built.
• If available, case studies or brief descriptions of local SEO projects, schema markup work, and content updates you’ve managed.
• A short cover letter (optional but welcome) that explains why you’re excited about this role and how your experience aligns with the project goals.

What does the interview process look like and what’s the typical timeline?

• Step 1: Application review and initial HR-screen or recruiter call.
• Step 2: Portfolio review and technical discussion (demonstrating CMS skills, SEO approach, and analytics setup).
• Step 3: Practical assessment or design/SEO exercise (e.g., a brief site audit or a small sitemap/structure proposal).
• Step 4: Interview with the project team or client-facing stakeholders (communication style, collaboration, and alignment with goals).
• Step 5: Offer and onboarding. The exact timeline can vary, but you can expect a multi-step process typical of professional services roles with cross-border collaboration.

How will success be measured in this role, and what about growth?

• Success indicators:

  • Successful design and deployment of a modern, mobile-first website (up to 10 pages) with a clean SEO-friendly structure.
  • Effective initial SEO setup: proper indexing, metadata, site architecture, structured data, and local search presence.
  • Accurate GA4/GTM configuration and informative Looker Studio dashboards that drive decisions.
  • Measurable improvements in site performance and organic search rankings, supported by data and reporting.
  • Smooth collaboration with the U.S. client, copywriters, and internal teams, with timely updates and quality deliverables.

• Growth and development:

  • Opportunity to deepen expertise across web design, SEO strategy, analytics, and content collaboration.
  • Work on high-impact projects with Fortune 500 clients and diverse teams, expanding your international collaboration experience.
  • Potential for expanded responsibilities on larger projects or leadership roles within the website & SEO domain as the team grows.