Growth Content Specialist (SEO/GEO) Kortrijk

Alan Belgium operations (including the Kortrijk-area ALANAR entity) are framed by radical transparency, clear career paths, flexible work arrangements, and a culture of ownership, with dedicated Care teams and cross-country collaboration. (alan.com) Financial health looks strong, with €505 million ARR in 2024, a roughly €4 billion valuation after the Series F, and plans toward profitability in 2026. (sifted.eu) Career development and compensation are highlighted: explicit career progression, salary level reviews, and equity, plus policy-driven emphasis on employee experience and perks. (alan.com) CSR and sustainability efforts include launching an environmental policy as part of Alan’s broader culture and focus on preventive, health-centered care. (alan.com) Public reviews exist for Alan overall, but Kortrijk-specific data is not readily available; therefore representativeness for the Kortrijk site is uncertain and may not reflect this office in isolation. (uk.indeed.com)

What does the role involve?

The Growth Content Specialist will own SEO and GEO-driven content strategy, conduct keyword research, map content to funnel stages, and optimize content for Belgium and other markets. You'll work closely with product, marketing, and design to ship content that educates users and supports growth metrics.

What skills are essential for success in this role?

You should bring strong SEO fundamentals, data-driven storytelling, and excellent writing skills, plus hands-on experience with keyword research tools, analytics, and CMS. Experience localizing content for multiple regions, ideally in health tech or B2B environments, is a plus.

How does this role support Alan's mission and product?

This role directly fuels Alan's goal to make prevention the norm by creating content that explains complex health solutions in clear, human terms and demonstrates value to employers and members. By optimizing for GEO, you’ll help reach the people who matter most in each market, accelerating growth.

What does a typical day look like?

A typical day blends keyword research, content briefs, and on-page optimization with cross-functional standups and review cycles. You’ll also monitor performance dashboards, run experiments, and iterate based on what the data shows.

How is performance measured for this role?

Success is measured by organic traffic growth, keyword rankings, content engagement, and contribution to conversion goals and GEO expansion. You’ll regularly review dashboards and set ambitious, testable targets to keep content performance advancing.

What growth opportunities does this role offer?

Alan values growth and learning, so you'll have opportunities to broaden into additional markets, experiment with multilingual content, and deepen analytics expertise. You’ll be part of a mission-driven team that rewards curiosity, initiative, and impact.