Manager, SEO Copywriter London

Brainlabs in London is generally viewed as a culture-first, high-performance digital marketing agency with strong team dynamics and perks like free meals, and has an average Glassdoor rating around 3.0–3.4, though many reviews cite compensation as not market-aligned. (glassdoor.com) The Culture Code and Brainlabs Academy underpin career development and collaborative work, and the firm has earned industry awards for workplace culture. (brainlabsdigital.com) CSR and sustainability are explicit priorities, including carbon-neutral operations, sustainable procurement, and The Brainlabs Forest via Treedom. (brainlabsdigital.com) Public financial health data isn’t disclosed (Brainlabs is private), but the company shows growth through multiple international offices, while London reviews remain mixed on pay and progression. (brainlabsdigital.com)

What does the Manager, SEO Copywriter role involve?

• Write clear, engaging, and persuasive content across formats (website copy, blog articles, product descriptions, and more) for multiple clients.
• Quickly adapt tone and messaging to match each brand’s voice and target audiences, with emphasis on pet care and home improvement sectors.
• Interpret SEO content briefs from our SEO associates and specialists to deliver brand-ready copy.
• Collaborate with SEO specialists and managers to ensure content aligns with client goals and SEO strategy.
• Edit and proofread to ensure quality, clarity, and consistency across all outputs.
• Adapt writing style for various formats (e.g., commercial copy, help and advice) and stay current with content marketing trends and copywriting best practices.

What qualifications and experience are required or preferred?

• 2+ years of professional copywriting experience, ideally in an agency or multi-client environment.
• A portfolio that showcases strong writing across multiple content types and industries.
• Previous experience writing for pet care and/or home improvement brands is a strong plus.
• Excellent command of grammar, punctuation, and style; ability to balance creativity with SEO best practices.
• Strong time management skills and the ability to handle multiple deadlines.
• Self-motivated, detail-oriented, and open to feedback.

How does this role interact with the rest of the Brainlabs team and clients?

• You will interpret and execute client briefs in collaboration with SEO client leads and other Brainlabs team members.
• You’ll deliver high-quality, on-brand copy that supports SEO goals and meets client expectations.
• You’ll work cross-functionally with SEO specialists, managers, and other writers to ensure timely delivery and consistency across all content.
• The role requires flexibility to adapt to different industries and client needs while upholding Brainlabs’ culture and standards.

What is Brainlabs culture like and what values guide this role?

• Brainlabs is a culture-first company with The Brainlabs Culture Code, a framework of 12 codes that describe how Brainlabbers work, learn, and collaborate.
• The culture emphasizes continuous development, great work, strong teamwork, and building a company you’re proud of.
• You’ll be expected to contribute to an environment that values feedback, learning, and delivering high-impact work for clients.

What is the application process and what should I expect regarding location, timing, and next steps?

• Location: London-based role; the posting does not specify remote or hybrid arrangements, so confirm during the application process.
• Application materials: typically include a resume and a portfolio demonstrating relevant copywriting across formats and industries; highlight applicable pet care/home improvement work if possible.
• Process: you can expect a review of your portfolio and resume, potential writing tasks or briefs, and interviews with SEO leads and hiring managers; exact timelines will be shared as you move through the process.
• Compensation and benefits: details are not listed in the posting and are usually discussed during interviews or offer stage.