Senior Digital Marketing Specialist (Google Ads & SEO) Birmingham

Customers consistently praise CLA Fabrications/CLA Security Fencing Systems for responsive service, knowledgeable staff, and fast, reliable delivery of fencing products. (trustpilot.com) Public information shows a long-standing, quality-focused operation (over 20 years in business) with ISO 9001 certification, plus a broad stock range and options for fast nationwide delivery and 30-day invoicing. (clafabrications.co.uk) However, publicly available review data is limited (Trustpilot shows 4 reviews at 4.0/5; Birdeye shows around 19 Google reviews at 4.5/5) and CSR/sustainability details are not prominently disclosed, with compensation information primarily visible only in wage listings (e.g., welder roles at around £14/hour). (trustpilot.com) Overall, the sentiment is positive about product quality and service, but the small sample sizes and minimal public information on CSR, sustainability, and formal career development temper confidence in how representative these reviews are. (clafabrications.co.uk)

What will I be doing as a Senior Digital Marketing Specialist (Google Ads & SEO)?

You will be a hands-on leader for CLA Security Fencing Systems’ digital marketing, combining paid advertising and organic search efforts to grow online sales. Key responsibilities include:

• Google Ads management across Search, Shopping, Display, and Performance Max, with a monthly spend of around £12k.
• Planning, building, and optimizing campaigns; conducting keyword and competitor research; writing high-performing ad copy; and managing product feeds.
• Setting up and overseeing conversion tracking via Google Tag Manager, GA4, and Google Ads; monitoring ROAS, CPA, CTR, and conversion rate; and daily optimization.
• Developing and implementing a long-term SEO strategy, conducting technical audits (site structure, Core Web Vitals, indexing issues), optimizing product/category pages for target keywords, and executing link-building strategies.
• Reporting on campaign performance and organic metrics, and delivering data-driven recommendations to improve results.

What are the key requirements and qualifications for this role?

• Minimum 3 years of experience in managing both Google Ads and SEO.
• Proven experience managing ad spend of £10k+ per month.
• Strong proficiency with Google Ads, Merchant Center, GA4, Tag Manager, Search Console, and SEO tools (Ahrefs, SEMrush, Screaming Frog, or equivalent).
• Demonstrated ecommerce growth results, with case studies of campaigns you’ve managed (must provide these).
• Ability to analyze data, draw commercial conclusions, and act independently.
• On-site availability and the ability to work full-time from our Birmingham office.

What does the compensation package look like?

• Salary: Up to £40,000 per year (typical range £30,000–£40,000).
• Employment type: Full-time, permanent.
• Location: On-site at CLA Security Fencing Systems’ office in Birmingham.
• Benefits: Opportunity to build and lead the in-house marketing function alongside the Marketing Manager, with a supportive, fast-growing environment at a UK-based manufacturer.

How do I apply and what should I include?

• Apply via Indeed.
• Please upload: (1) case studies of ecommerce companies you’ve worked with (demonstrating measurable results), (2) your CV, and (3) a brief cover letter explaining why you’re a good fit for this role.
• Make sure your case studies clearly show the objectives, actions you took, and the outcomes (e.g., ROAS, organic traffic growth, conversions) to help us assess your impact.

Where will I work and what about growth opportunities?

• Location: On-site in Birmingham, working directly with the Marketing Manager.
• Growth: This role is designed to establish and amplify CLA’s in-house marketing function. You’ll lead the Google Ads and SEO efforts, shape the long-term growth roadmap, and have room to advance as the in-house team expands and matures. You’ll also gain exposure to cross-functional collaboration across product and sales to drive ecommerce growth.