SEO Manager Birmingham

Swarm Recruitment, part of the Swarm Group, markets itself as an ethical, transparent recruiter with a no-placement, no-fee model and CSR commitments (10% of profits to the community) plus staff benefits like unlimited holidays. (swarmrecruitment.org.uk)

Their public materials promote a flexible, family-friendly work environment with flexible hours and strong emphasis on work-life balance. (swarmrecruitment.org.uk)

External reviews show a mixed signal: Glassdoor lists four Swarm Recruitment reviews around 3.3/5, and Indeed data point to an overall roughly 3.3 with pay/benefits about 2.6 and culture around 3.5. (glassdoor.com)

Birmingham-specific feedback is scarce (the group lists offices in Manchester and Norwich), so the overall sentiment should be treated as indicative rather than definitive, with criticisms frequently focused on compensation and clearer paths for career progression. (swarmrecruitment.org.uk)

What will the SEO Manager role involve?

• Own SEO strategy for the business and client accounts, including planning and execution across a diverse range of clients, sectors, and budgets.
• Lead technical SEO audits, implement site improvements, and ensure best practices across on-page optimization.
• Optimise for Generative Engine Optimisation (GEO) to structure content for AI-driven search visibility.
• Align SEO efforts with PPC and Paid Social, providing strategic input on how these channels can work together (no hands-on PPC delivery).
• Present performance insights and strategic recommendations to clients, and mentor other team members to help bring the vision to life.
• Collaborate with internal teams (content, design, PR, CRO) to deliver cohesive digital campaigns.
• Ensure activity is data-driven and measured against agreed KPIs.

What qualifications and experience are required?

• SEO agency experience with a strong background in technical SEO and content optimization.
• Confidence in setting up event tracking in GA4 using Google Tag Manager.
• Solid understanding of GEO and how AI is shaping search.
• Familiarity with PPC and Paid Social, with the ability to integrate these into wider digital strategies.
• Experience with tools such as SEMRush, Ahrefs, Screaming Frog, and Google Search Console.
• Highly organized with the ability to manage multiple client accounts in a dynamic agency environment.
• Strong communication skills to present strategic direction and technical recommendations clearly.
• Analytical mindset driven by data and performance metrics; proactive and committed to continuous learning.

How does the role interact with clients and internal teams?

• This is a client-facing role, requiring you to present performance data, insights, and strategic recommendations directly to clients.
• You’ll mentor and guide others within the team, helping to translate your vision into actionable work.
• You’ll work cross-functionally with internal teams (content, design, PR, CRO) to ensure integrated, cohesive campaigns.
• You’ll provide strategic input on how SEO, PPC, and Paid Social can complement each other to drive business growth, while not delivering hands-on PPC management yourself.

What is the application process and timeline?

• The job posting outlines the role and requirements but does not specify exact application steps or dates. Typical expectations for similar roles include submitting your CV and cover letter, a screening conversation, and one or more interviews, potentially with a practical or case-study element. If you apply, you’ll likely receive details on next steps and timelines from Swarm Recruitment.

What are the compensation and location details and other benefits?

• Salary: £35,000 full-time.
• Location: Birmingham (on-site details, hybrid/remote options, and exact office arrangements are typically discussed during the interview process).
• Benefits highlighted in the posting include an inclusive and supportive environment, opportunities to work alongside specialists across content, design, PR, digital advertising, and CRO, and a focus on growth and progression.
• Additional well-being/engagement perks mentioned include prioritizing work-life balance, regular team/social events, and a holiday entitlement of 33 days plus an additional day off (exact conditions to be confirmed in the offer).