Senior On-site SEO Specialist | Based in Lithuania Vilnius

Hostinger International, headquartered in Vilnius, Lithuania, is privately held with no public financial disclosures, and it currently shows a generally positive sentiment in employee reviews (Glassdoor: about 4.2/5 overall; culture 4.3). Key strengths cited include a flexible, fast-paced culture with strong values alignment, substantial autonomy to own initiatives, and solid learning/growth opportunities such as “unlimited room for career growth.” Common criticisms focus on the demanding workload and pace, plus concerns around performance evaluations and management communication across teams. On CSR and sustainability, the company highlights 2025 data such as 100% renewable electricity, 0.2 tCO₂e Scope 1 emissions, 23 tCO₂e Scope 2, 20,656 tCO₂e Scope 3, an eNPS of 71, and gender diversity metrics (44% women, 52% in leadership), along with partnerships like MO Museum and local Lithuanian education initiatives. Because reviews come from relatively small, location-skewed samples (e.g., 34 Indeed reviews and 249 Glassdoor reviews), they may not fully represent every role or all Vilnius offices.

What does the role involve?

Define the SEO direction for your product verticals and locales, set KPIs, track results, and iterate continuously. Drive end-to-end execution from idea to measurable business impact, prioritizing scalable growth across multiple markets. Lead the content architecture, internal linking, and landing-page optimization to turn opportunities into real performance gains.

How is success measured in this role?

Success is measured by tangible organic growth across your verticals, including rankings, traffic, and conversions. You’ll design hypotheses and SEO experiments, track results, and defend decisions with data. Long-term impact on revenue and market-specific visibility will demonstrate sustained ownership.

How does collaboration with cross-functional teams work?

You’ll partner with Content, Localization, Websites, CRO, Off-site SEO, Product, and Technical SEO to translate SEO logic into actionable briefs. You’ll ensure alignment from strategy to execution and avoid isolated work. Regular alignment loops and clear success criteria help teams move quickly.

What is the scope across markets and localization?

You’ll operate across multiple international markets, balancing localization, hreflang, and market-specific search behavior. The role requires scaling hundreds of landing pages while keeping top pages performing and aligned with local intent. You’ll identify opportunities through data insights, competitor benchmarking, and evolving search trends.

How is AI integrated into the SEO strategy?

Develop a strategic approach to AI-generated content that aligns with SEO goals, quality standards, and visibility. Stay ahead of AI and LLM developments and apply them proactively. Design experiments around AI content with clear hypotheses and success criteria.

What growth opportunities and culture can I expect at Hostinger?

Hostinger offers extensive learning opportunities, including access to platforms like Reforge, Coach Hub, and global conferences. The culture emphasizes customer obsession and innovative products, with mentoring and cross-functional collaboration. You’ll own a strategy long-term and see real, tangible results across markets.