Senior SEO and Content Manager Geneva

Geneva-based Alohi offers Sign.Plus, Fax.Plus, and Scan.Plus, touts 4 million users with 99.99% uptime, and emphasizes data security (ISO 27001, SOC 2, HIPAA, ZertES, eIDAS) with Swiss data residency. It has been recognized as a Best Place to Work in Switzerland (2024) and received a Geneva Innovation Award, signaling strong CSR and local impact. Key strengths cited by employees include a passionate, capable team and solid peer learning, with the product teams described as collaborative. Common criticisms point to chaotic leadership, micromanagement, a lack of long-term strategy, and high turnover. Glassdoor shows a roughly 4.0/5 rating (about 71% would recommend), reflecting mixed reviews; the representativeness is limited by a small sample (mid-20s reviews) and a mix of highly positive and strongly negative recent posts. (alohi.com)

What will the Senior SEO and Content Manager be responsible for at Alohi?

• Develop and execute advanced SEO, GEO, and ASO strategies, leveraging AI-powered insights to grow organic traffic and improve rankings across search engines and app stores.
• Lead ASO initiatives for Apple App Store and Google Play Store, including metadata optimization, keyword research, compelling titles/descriptions, and high-quality visuals/messages.
• Oversee Webflow-powered website management: speed optimization, responsive design, UX improvements, and collaboration with design/development teams to drive conversions.
• Define and maintain Alohi’s global narrative and messaging pillars; drive PR efforts and media outreach; grow organic social presence on LinkedIn and YouTube.
• Create and manage content strategies, assets (graphics, videos, catalogs), and campaigns that boost engagement, visibility, and brand authority.
• Monitor performance across channels (SEO, GEO, ASO, web, social) using analytics tools; translate insights into actionable growth plans.
• Leverage AI tools to accelerate content production, test innovative growth approaches, and scale our organic initiatives.

What qualifications and experience are required or preferred?

• Demonstrated senior experience in SEO, content marketing, and digital growth (often 5+ years).
• Proven track record with SEO, GEO, and ASO, including keyword research, metadata optimization, and performance analysis.
• Experience managing a Webflow website and collaborating with design/development teams on conversion-focused improvements.
• Proficiency with analytics tools (Google Analytics, Google Search Console) and app store analytics platforms.
• Strong ability to develop and maintain a global brand narrative and coordinate PR and social media strategies.
• Excellent written and verbal communication skills; ability to lead cross-functional initiatives and manage multiple projects simultaneously.
• Location: Geneva, with expectations aligned to the job posting; eligibility to work in Switzerland or valid work authorization as applicable.
• Preferred: experience with AI content tools, video/content production, and bilingual or multilingual capabilities.

What tools and technologies will I work with in this role?

• Webflow for website management and optimization.
• Google Analytics and Google Search Console for performance analysis.
• App store analytics tools for ASO (Apple App Store and Google Play Store).
• Social media platforms (LinkedIn, YouTube) for organic growth and content distribution.
• Graphic/video creation tools (for assets, catalogs, campaigns).
• AI content generation and optimization tools to speed production and testing.
• Collaboration and project management tools (e.g., with design/dev teams, PR/communications).

What does the application process look like, and how long does it take?

• Applications are typically reviewed by the hiring team after submission of a tailored resume and cover letter highlighting SEO, GEO, and content leadership experience.
• Shortlisted candidates may be invited to multiple interview rounds, including a hiring-manager conversation, a case-study or strategy exercise focused on SEO/ASO/Content, and a final fit/leadership interview.
• You may be asked to present a portfolio or case studies illustrating successful campaigns and measurable outcomes.
• Timelines vary, but a typical process often spans 2–4 weeks from initial application to final decision. If you need accommodations or have scheduling constraints, you can discuss them with HR during the process.
• Apply here: https://www.alohi.com/careers/senior-seo-content-manager?utm_source=seo-vacancy.eu

How should I prepare my application, and what should I include?

• A concise resume focused on relevant achievements in SEO, GEO, ASO, Webflow, and content strategy.
• A portfolio or succinct case studies that demonstrate measurable results (traffic growth, ranking improvements, app store performance, content campaigns, and social engagement).
• Examples of content assets you’ve produced (videos, graphics, catalogs) and any AI-driven processes you’ve implemented.
• Brief cover letter or summary outlining your approach to Alohi’s brand narrative, your experience with global campaigns, and how you would drive inbound traffic and engagement.
• Be prepared to discuss specific metrics (e.g., traffic growth percentages, keyword ranking changes, app-store rating improvements) and the tools you used to achieve them.
• If you have work eligibility in Switzerland, include status or documentation; otherwise, indicate your visa/work permit situation and any timelines.

If you’d like, I can tailor these FAQs further to match any additional details you provide about the role or your audience.