Senior SEO and Generative Search Manager Copenhagen

Pleo emphasizes transparency and collaboration as core cultural values, with messaging that prioritizes trust, autonomy, and making everyone feel valued at work. (pleo.io) In Copenhagen, Glassdoor feedback paints a mixed picture: the overall rating hovers around 3.0/5, with Work/Life balance about 3.7, Culture around 3.1, and Compensation around 2.9, and reviewers note benefits reductions and slower promotions, with engineering headcount shrinking in Denmark and roles moved abroad, so experiences can vary by team. (glassdoor.com) The company has shown strong financial health signals in the past, including a $150M Series C in 2021 at a $1.7B valuation, and current job postings emphasize growth and professional development opportunities (e.g., LinkedIn Learning) for employees. (techcrunch.com) CSR and sustainability are reflected in governance materials such as an anti-modern slavery statement and brand materials that highlight transparency and responsibility, aligning with Pleo's values around trust and sustainability. (pleo.io)

What will you own as Senior SEO and Generative Search Manager?

You’ll own the visibility architecture for the generative era, lead the experimentation roadmap (A/B testing, CRO) on high-intent landing pages, and bridge organic discovery to revenue. You'll influence the Content Team to move from volume-based outputs to entity-based strategy, defining winning content clusters.

How does AI and Retrieval-Augmented Generation shape the role?

You'll optimize for AI-enabled search surfaces like Google AI, Overviews, ChatGPT, and Perplexity, and deploy automated systems to monitor and respond to AI signals. Collaboration with Engineering to deploy LLM or RAG-based tooling will be a daily rhythm, from schema to monitoring.

What impact will you have on content and site structure?

You’ll define Content Clusters that perform in traditional search and contribute to LLM training sets, while ensuring machine-readable yet human-persuasive content. Expect to lead Schema.org deployments and programmatic SEO initiatives that scale.

What does collaboration look like at Pleo?

You’ll report to the Associate Director, Digital Channels and work closely with Engineering, Product, Brand, Content, and Website teams. The role is highly collaborative and focused on turning organic discovery into closed-won revenue.

What background and skills are we looking for?

A business-owner mindset, automation-first thinking, and a track record in high-growth B2B SaaS or Fintech environments. You should be comfortable navigating codebases, working with Engineers, and guiding content teams toward machine-readable, persuasive outputs. Proficiency with the tech stack (BigQuery, Python, SQL) and AI tooling is highly valued.

What makes this role a good fit for you at Pleo?

If you’re excited by moving beyond vanity metrics and want to shape the future of search in a scale-up, this is your chance. You’ll join a diverse, collaborative team that values curiosity, experimentation, and high-impact work, with real opportunities to influence 40,000+ customers and the bottom line.