SEO Specialist, Service Office Helsingborg Copenhagen

IKEA is generally viewed positively for its strong culture and values, plus a commitment to diversity and inclusion and an active CSR/sustainability agenda. (glassdoor.com) Common criticisms include perceived limits on career progression in some locations and heavy workloads at times. (glassdoor.com) On the quantitative side, Glassdoor shows IKEA/Ingka Group ratings around 3.7–3.9/5, with Culture & Values around 3.9 and Diversity 4.2, indicating a generally favorable but mixed sentiment. (glassdoor.com) The SEO Specialist, Service Office Helsingborg role is posted and active, indicating ongoing hiring by IKEA in Helsingborg, Sweden. (jobs.ikea.com)

What does the role involve?

The SEO Specialist will own integrated search strategies, balancing paid and organic efforts and collaborating with content editors and marketing teams. You’ll perform ongoing keyword research, identify content optimization opportunities, and report on SEO performance to drive customer value. Stay ahead of search algorithm changes and translate insights into practical improvements.

How does the role interact with other teams?

You'll work cross-functionally with content editors, marketing, development, and local teams to align SEO with wider campaigns. Training and supporting non-SEO stakeholders helps spread best practices and build shared understanding. Regular collaboration turns data into action across the business.

What skills are essential for success?

Strong knowledge of SEO and SEM with 3-5 years of experience, plus proficiency in analytics, Excel, and SEO tools. Fluency in English and Swedish, plus excellent communication and storytelling. A proactive, data-driven mindset and the ability to leverage AI-driven insights will help you excel.

What makes IKEA’s e-commerce approach unique?

We pursue an omnichannel, customer-first strategy to create seamless experiences across touchpoints. You’ll contribute to a scalable search program that supports growth across channels and markets. Working here means shaping how customers discover and connect with the IKEA brand online.

What growth opportunities does this role offer?

You’ll lead SEO initiatives, expand your toolset, and apply AI-driven insights to future-proof performance. The fast-evolving e-commerce team values learning and development and offers a broad scope for impact. It’s a chance to deepen expertise and influence cross-functional projects.

What is the application process like?

The role is full-time and permanent, based in Helsingborg with a typical minimum of three days in the office. Start date is by agreement, and applications are reviewed on an ongoing basis with a deadline of 22 May. For questions about the role or recruitment, refer to the contacts in the posting.