Senior SEO Executive Edinburgh

Tiso Group is an Edinburgh-based, family-run outdoor retailer with brands such as Alpine Bikes, Blues the Ski Shop and George Fisher, and a headquarters in Edinburgh; employees describe a friendly, people-focused environment with a strong emphasis on customer care. (uk.linkedin.com) Career development is positively noted, with staff able to develop and climb the ladder within roles, though some workers report inflexible hours in certain positions. (glassdoor.com) The company is now backed by JD Sports Fashion Plc after completing the remaining stake acquisition in 2023, integrating Tiso into a larger retail group. (jdsports2024corp.q4web.com) Overall sentiment on Glassdoor sits around 3.8/5 (based on about 46 reviews), with Culture & Values near 3.8 and Work/Life Balance near 3.7; reviews praise a friendly workplace and strong staff discounts, but cite concerns like inflexible hours and some management criticism. (glassdoor.com) CSR and sustainability appear active, with CSR initiatives led by Joanna O’Flynn and a focus on circular design and community engagement highlighted in company updates. (uk.linkedin.com)

What does the role involve?

Lead the organic search strategy across tiso.com, developing plans that drive growth in visibility, traffic, and revenue. Own all technical SEO for our Shopify site—from audits and crawl health to indexing and site architecture—and fix performance issues. Collaborate with the development team to optimize Core Web Vitals, page speed, and front-end improvements.

How does this role collaborate with the development team?

You’ll partner closely with the development team to implement technical SEO fixes and ongoing enhancements. Together you’ll align on page speed, image optimization, structured data, redirects, and overall site health. Expect to translate data-driven findings into actionable tasks that keep the site fast and crawl-friendly.

What qualifications are you looking for?

We’re seeking a technically strong, commercially minded SEO professional with ecommerce experience, ideally on Shopify. You should have hands-on expertise in crawl, indexing, structured data, XML sitemaps, canonical tags, and redirects. Experience with Core Web Vitals and ongoing performance optimization is highly valued.

What will success look like in the first six months?

Success means tangible improvements in visibility, traffic, and revenue from organic search. You’ll drive crawl health, indexing stability, and Core Web Vitals enhancements to support the replatformed Shopify site. You’ll also identify and execute data-driven keyword opportunities that deliver early wins.

What makes Tiso Group a great place to work?

As one of Scotland’s most loved outdoor retailers, Tiso combines a passionate team with a fast-paced ecommerce environment. You’ll join a collaborative, growth-minded culture that rewards practical problem-solving and measurable impact. Edinburgh offers a vibrant city backdrop with opportunities to shape a flagship online experience.

What are the growth and progression opportunities?

There’s potential to grow into broader ecommerce leadership, shaping strategy across channels. This role can lead toward Head of SEO, Ecommerce Digital Lead, or senior analytics-focused positions as the business scales. You’ll gain exposure to cross-functional leadership and strategic decision-making along the way.