Senior SEO Executive London

In London, WPP Media agencies like Mindshare London and Wavemaker London sit around 3.5–3.6/5 on Glassdoor; Mindshare London is about 3.6 with roughly 53% of employees recommending the company, while Wavemaker London is ~3.5 with ~62% recommending, and WPP Media overall ~3.6 with ~69% recommending. Key strengths cited include inclusive culture and strong team dynamics, exposure to high‑profile clients, and ongoing learning and development opportunities, with Mindshare London showing relatively high DEI scores (around 3.9). Common criticisms focus on long hours and heavy workloads, perceived pay levels not being competitive, and inconsistent career progression or contract insecurity in some London roles. On the financial front, WPP in 2025 faced profit pressure, dividend cuts, and leadership/strategic changes as it adjusts to market headwinds and AI investment, while CSR and sustainability initiatives (carbon calculators and footprint‑reduction partnerships) remain active and emphasized in culture. Overall, job‑seeker sentiment is mixed to positive about culture and development but highlights work‑life balance and compensation concerns; reliability is moderate since reviews vary by agency, role, and location.

What will I be responsible for as a Senior SEO Executive at Wavemaker?

• Support the SEO Account Manager in planning and executing search engine optimization strategies for client accounts, helping to shape discovery, research, and roadmaps.
• Conduct thorough keyword research, intent mapping, and opportunity analysis to drive measurable improvements in organic visibility and traffic.
• Perform technical SEO audits (crawlability, indexation, site speed, mobile usability, structured data, canonicalization) and coordinate fixes with development teams.
• Push on-page optimization (metadata, headers, internal linking, content optimization) and work with content teams to create SEO-friendly assets aligned with client goals.
• Monitor, analyze, and report on key SEO metrics (traffic, rankings, conversions, site health) and translate data into actionable recommendations for clients and internal teams.
• Collaborate cross-functionally with Content, Analytics, Paid Media, and Client Services to ensure integrated, data-driven campaigns.
• Stay up-to-date with industry changes and Google algorithm updates, applying best practices to protect and grow clients’ organic performance.
• Support junior team members and help manage smaller client workstreams or tasks as needed.

What qualifications and experience are required or preferred?

• Typically 3–5+ years of hands-on SEO or digital marketing experience, with a track record of delivering meaningful improvements in organic performance.
• Strong technical SEO knowledge (crawlability, indexation, site architecture, site speed, mobile-first indexing, canonicalization, structured data).
• Proficiency with SEO tools and analytics platforms (e.g., Google Analytics 4, Google Search Console, Screaming Frog, SEMrush, Ahrefs, Moz) and strong Excel/Sheets skills for data analysis and reporting.
• Demonstrated ability to translate data into actionable recommendations and present results clearly to clients and internal stakeholders.
• Excellent written and verbal communication skills; comfortable with client-facing activities and cross-functional collaboration.
• Bachelor’s degree in a relevant field (e.g., Marketing, Communications, Computer Science) or equivalent practical experience.
• English fluency; experience working with global or enterprise clients is a plus.

How is the team structured and where does this role fit?

• This role reports to the SEO Account Manager and sits within Wavemaker’s SEO team, part of the broader WPP/GroupM family.
• You will collaborate closely with Content, Analytics/Data teams, Development/DevOps, and Paid Media specialists to ensure holistic campaign delivery.
• You may engage with clients directly for briefings, presentations, and status updates, and you’ll contribute to knowledge sharing and best practice across the team.
• The role is based in London and supports work with clients across markets, offering exposure to a global client portfolio.

What is the application process and typical timeline?

• How to apply: submit your CV and cover materials via the official Careers portal (examples of typical application links might look like https://careers.wavemakerglobal.com/job-listings?utm_source=seo-vacancy.eu).
• Screening: initial HR screening to assess fit and basic qualifications.
• Interviews: likely 1–2 rounds, including a conversation with the SEO leadership or Account Manager, and may include a practical SEO case study or task to demonstrate approach and problem-solving.
• Final steps: reference checks and, if applicable, a brief meeting with senior stakeholders or clients.
• Timeline: the process generally takes about 2–4 weeks but can vary with volume and project cycles. You’ll be informed of next steps after each stage.
• Preparation tips: have a concise case study or portfolio of campaigns that demonstrates real-world impact (traffic, rankings, conversions), plus be ready to discuss how you approach technical SEO, content collaboration, and reporting.
• Privacy and consent: you may be asked to review the Privacy Notice as part of the application process.

Location, working arrangements, and development opportunities

• Location: London, United Kingdom.
• Work setup: typically a hybrid model with some in-office days and potential flexibility for remote or flexible arrangements; client meetings and team collaboration will require in-person or virtual attendance as needed.
• Travel: occasional travel to client sites or events may be required depending on client needs and project assignments.
• Compensation and benefits: competitive salary aligned with market standards, a performance-based bonus framework, and a comprehensive benefits package typical of WPP Group companies (health, pension, PTO, learning and development opportunities).
• Development and progression: strong focus on career development within Wavemaker and GroupM, with opportunities to advance to senior leadership roles, broaden responsibilities across more clients, and gain exposure to a global roster of brands. Access to ongoing training, certifications, and a clear path for progression within the SEO practice.
• Culture and values: work within a team environment that emphasizes positive provocation, collaboration, and delivering measurable growth for clients; you’ll be part of a global network that values learning, innovation, and client impact.

If you’d like, I can tailor this FAQ further to emphasize specific client sectors, tools you’re likely to use, or the exact interview steps once you share any additional details from the job posting.