Senior SEO Lead London

Superco is a Shopify Platinum Partner offering end-to-end e-commerce services, with client praise like Rose Wine Limited calling their store “sleek, sophisticated and quick” and commending strong communication. (shopify.com) Quantitatively, the Shopify partner directory shows a 5.0 rating from 11 reviews, and The Manifest lists 57 reviews at 4.9, highlighting clients such as Represent, Ursa Major, and Kopparberg. (shopify.com) A notable critique appears on Glassdoor, where a 2024 review cites concerns about leadership and limited Shopify-specific technical proficiency. (glassdoor.com) Reviews span 2021–2026 across multiple sources; while recent listings show strong performance (The Manifest 4.9/5 from 57 reviews, Shopify directory 5.0/11 reviews), mixed signals exist (e.g., a low Glassdoor score), so representativeness is partial. (themanifest.com)

What does the role involve?

It's a hands-on 'player‑coach' role where you own end-to-end SEO delivery for key clients, from audits and strategy to implementation, QA, and reporting. You’ll run technical SEO audits, manage Shopify migrations, and implement changes directly in Liquid templates, navigation, and collections.

How will you shape the SEO service and team?

You’ll be instrumental in turning SEO into a core pillar of Growth & Optimisation, building repeatable processes and defining the commercial strategy. It starts hands-on, then expands into developing the service, playbooks, and eventually leading a growing team.

What will success look like in this role?

Success means delivering tangible organic growth for high-growth brands and proving the value of the SEO service to the business. You’ll own client relationships, drive improvements in traffic, conversions, and revenue, and help scale the practice across Europe and America.

What tools and platforms will you work with?

Expect deep work with Shopify and Liquid, performing migrations, optimizing themes, navigation, and collections. You’ll use technical SEO tooling, analytics, and reporting to measure impact and iterate.

What is the London-based, hybrid work setup?

The role is Bermondsey, London, with 3 days in the office and the rest remote. You’ll collaborate closely with the growth and optimisation team while maintaining autonomy to own client work.

What are the next steps in the hiring process?

If you’re ready to lead a growing SEO practice, apply and expect an evaluation of your hands-on results, followed by interviews with the leadership team. We’ll outline expectations, discuss the role in more detail, and share next steps.