Senior SEO Manager Berlin

GetYourGuide in Berlin is viewed positively for compensation and flexibility, with Glassdoor ratings around 3.6/5 for pay and 3.2/5 for work-life balance, and Kununu highlighting empathetic colleagues and leaders along with hybrid work options. (glassdoor.com)

Common criticisms point to a chaotic, high‑pressure environment and a lack of transparent communication, with reviews describing a toxic culture and frequent layoffs. (glassdoor.com)

Quantitatively, Berlin Glassdoor shows 3.3/5 from 212 reviews (with category scores near 3.6 pay, 3.4 career, 3.2 culture & values, and 3.2 work-life), Kununu shows 3.3/5 from 59 reviews (including a 4.1 rating in January 2025 and notes on work-life balance and sustainability), and Indeed lists 3.7/5 from 13 reviews. (glassdoor.com)

Confidence: these figures are based on self-reported Berlin-specific reviews (212 on Glassdoor, 59 on Kununu, 13 on Indeed), so they should be interpreted cautiously and triangulated with company communications for a fuller picture. (glassdoor.com)

What does the role involve?

The Senior SEO Manager blends strategy with hands-on execution to elevate our search experience. You’ll work cross-functionally with Product, UX, Content, Localization, and PR to shape page structure, content alignment with intent, and how search engines interpret our information. Expect to own end-to-end initiatives that impact traffic, engagement, and revenue across marketplace and editorial surfaces.

How does this role interact with product and content teams?

This role sits at the intersection of product, UX, and editorial, ensuring SEO is baked into roadmaps from day one. You’ll translate data into actionable priorities, run experiments, and advocate for content and localization strategies that capture user intent and improve discoverability. Collaboration and proactive communication are key.

What metrics define success?

Success is measured by organic growth across marketplaces and editorial surfaces, improved engagement metrics, and revenue contributions from search-driven traffic. You’ll track ranking momentum, click-through rates, and AI-driven discovery signals, using data to refine strategies.

What makes GetYourGuide's SEO approach unique?

GetYourGuide aims to win with both traditional search and AI-driven discovery, blending structured data, content strategy, and localization. The role emphasizes cross-functional partnership and experimentation with AI platforms to improve retrieval and relevance for travelers. You’ll help shape how content meets user intent across languages and regions.

What growth opportunities exist for this senior role?

As a senior leader, you’ll mentor teammates, shape the SEO roadmap, and influence product and content decisions. Berlin’s vibrant travel tech ecosystem provides exposure to global markets, cross-functional leadership, and opportunities to scale impact.

What should a strong candidate bring to the Berlin team?

A strong candidate brings a proven track record in enterprise SEO, a data-driven mindset, and collaboration across product, UX, and content. Localization experience, comfort with ambiguity, and a bias toward experimentation will help you drive measurable improvements.