Working Student SEO Product (m/f/x) Berlin

Work in Progress Textilhandels (Carhartt WIP) shows an overall Glassdoor rating of 3.8/5 based on 16 reviews, with 77% of employees saying they'd recommend the company to a friend; culture & values are rated around 4.0, Work/Life balance 3.7, and compensation & benefits 3.7, while Career Opportunities and Senior Management sit at about 3.3. Strengths noted include a positive, collaborative culture and an “awesome work environment” with some reviewers describing the team as supportive and the role offering interesting experiences within a global fashion brand. Common criticisms include limited career progression and lower ratings for senior management (both around 3.3), with some reviews mentioning aloofness in store teams. These insights come from a relatively small, Germany-based sample (16 reviews) and do not specifically isolate Berlin-only SEO/Product roles, so they may not fully reflect the Working Student SEO Product position in Berlin.

What does the role involve?

You’ll dive into GA4 and internal search analytics to uncover actionable insights that sharpen the webshop experience. You’ll plan, conduct, and document user research—from surveys to usability tests—and maintain content with a hands-on approach. You’ll monitor and evaluate A/B tests, turning results into clear recommendations that drive conversions, and support technical SEO tasks like crawl analysis and structured data.

What qualifications are you looking for?

You are enrolled in a Bachelor’s or Master’s degree in Marketing, Business, Data Analytics, UX, Psychology, or a related field and can support us up to 20 hours per week. You have an analytical mindset, enjoy digging into data, and work in a structured, independent way. Experience with web analytics tools, SEO fundamentals, or user research methods is a plus, and you’re comfortable working with Excel.

What makes Carhartt WIP a standout place to work for a student?

Carhartt WIP blends heritage with a modern, data-driven product mindset. You’ll join a family-owned group with a global footprint and a culture that champions hands-on experimentation, impact, and collaboration.

What is the interview process like?

Expect a quick application review followed by conversations with the e-commerce and product teams. There may be a practical task or case study to show how you approach data, SEO, or usability questions, followed by a final discussion.

What growth opportunities does this role offer?

You’ll gain hands-on experience with GA4, SEO, user research, and conversion optimization in a live e-commerce environment. There’s room to take ownership of real improvement initiatives and to build a portfolio that showcases your impact.

Where and when would I start?

The role is based in Berlin with a 20-hour weekly schedule, ideal for a student balancing studies. Earliest possible start date is requested in your application, and we’ll coordinate around your timetable.