Senior SEO Specialist (Link Acquisition) Bucharest

Bucharest-based employees report a generally positive work environment at Superbet, with very high Work/Life Balance and Diversity & Inclusion scores (about 4.9 each) and a solid Culture & Values rating (around 4.5), plus praise for friendly management, hybrid/remote options, and comprehensive benefits like private health insurance and regular social events; the Bucharest rating sits around 4.1/5 from 17 reviews (79% would recommend), though these Bucharest reviews may not fully represent the entire company. Common criticisms include base salaries below market average and occasional micromanagement or interdepartmental communication gaps. The company’s financial health appears strong, with a €1.3 billion refinancing in 2025 supported by Blackstone and HPS to fuel expansion. CSR and sustainability efforts are active via the Superbet Foundation, which manages CSR programs and sponsorships in sports and culture, complemented by participation in EGBA sustainability reporting. (glassdoor.com)

What does the Senior SEO (Link Acquisition) role involve?

You’ll own and deliver Superbet’s link acquisition strategy across all brands and markets, reporting to the Head of SEO. The role focuses on sustainable, high-quality growth and measurable ROI.

How is success measured in this position?

Success is defined by uplift in visibility and durable link-building results. You’ll track ROI against the budget, optimize spend, and demonstrate concrete outcomes.

What makes Superbet’s approach to link building unique?

This isn’t ordinary link-building. It blends market-specific needs with an eye toward an AI-dominated future to improve visibility in traditional search and beyond.

What does budget management look like in this role?

You’ll manage a six-figure link budget, ensuring spend is efficient and aligned to performance targets. The focus is on high-quality links that deliver measurable returns.

Who will I collaborate with?

You’ll work closely with the Head of SEO and cross-functional teams across markets, including content, product, and growth. Expect strong partnerships that align strategies and execution.

What background and qualities help a candidate succeed?

A proven track record in link acquisition with an ROI mindset is essential. You should understand diverse markets and translate data into a scalable, strategic growth plan for evolving search landscapes.