Senior SEO Specialist Liverpool

MacGregor Black is widely praised for a warm, collaborative culture, strong onboarding and training, and a clear path for career development, with employees noting supportive leadership and a team-focused environment. The firm emphasizes CSR and sustainability, describing itself as sustainable and aspirational, and it has earned an Armed Forces Covenant Silver Award for its support of veterans. Common criticisms include reports of a toxic environment in some reviews, concerns about training gaps, unpaid commissions, and favoritism, which contrast with more positive experiences. Quantitatively, Glassdoor shows about a 4.4/5 overall (around 16–17 reviews), with Culture & Values around 4.3 and Compensation & Benefits around 3.8–4.2, while financial health details aren’t publicly disclosed. Liverpool-specific data isn’t publicly published; MacGregor Black operates from the UK with a Newcastle base and a global reach, so the available reviews may not reflect Liverpool-based experiences. (glassdoor.co.uk)

What does the role involve?

You'll develop, implement, and manage SEO strategies across all digital channels. You'll conduct keyword research, site audits, and competitor analysis to identify growth opportunities, then optimize product and category pages, metadata, and on-page elements. You'll also oversee technical SEO, collaborating with developers to enhance site performance.

How will success be measured?

Success is measured by improvements in organic visibility, traffic, and revenue aligned with the brand's goals. You'll track key metrics like search rankings, organic sessions, conversion rates, and revenue impact, and translate data into actionable optimization plans.

Which teams will you collaborate with?

You'll work closely with digital and ecommerce teams to ensure a consistent, optimized presence across platforms and a competitive stance within the sports fashion space. You’ll also partner with developers, content, and marketing to align SEO with broader growth strategies.

What makes this opportunity stand out?

This permanent, onsite role in Liverpool offers the chance to lead the SEO agenda for a well-known fashion brand in the competitive sports space. You’ll influence strategy, mentor teammates, and drive meaningful organic growth with measurable impact.