Senior SEO Technical Manager Birmingham

In Birmingham, Holland & Barrett employee reviews show a mixed sentiment, with an overall 2.8/5 rating based on 17 Birmingham reviews (as of March 2025). | Strengths noted include a supportive team, opportunities to learn about products, and formal training programs such as Level 2–5 apprenticeships highlighted by the company. | Common criticisms include long shifts and inflexible hours, with some reviews noting heavy workloads and limited work-life balance. | The company emphasizes CSR and sustainability, describing a mission to support 100 million health journeys while giving back to the planet. | Financial health appears solid, with the group reporting double-digit growth and about £981m in revenue for FY2025, while Birmingham-specific feedback remains a small sample (17 reviews) and Glassdoor’s broader national score is around 3.4/5. (uk.indeed.com)

What does the role involve?

Owning and delivering the technical SEO roadmap across a shared multi-domain platform, tied to traffic, revenue and commercial targets. You’ll improve crawl efficiency, indexation and site architecture at scale, identifying and resolving issues that cost visibility. You’ll partner with engineering and product to turn opportunities into real delivery.

How will success be measured?

Success is measured by growth in organic traffic, improved search visibility, and a clear link to revenue and commercial targets. You’ll track crawl efficiency, indexation health, and site performance across markets, prioritizing changes with the biggest business impact.

What does collaboration with engineering and product look like?

Expect close, cross-functional collaboration with engineering and product squads to scope, prioritise and ship technical SEO changes. You’ll translate business cases into technical requirements, run experiments, and ensure delivery aligns with product roadmaps.

What are the hybrid working expectations?

Hybrid working with a minimum of two days per week onsite at one of our offices (London or Nuneaton). You’ll spend at least one day per week in Nuneaton, the head office.

What makes Holland & Barrett's approach to SEO unique?

Across UK, Ireland and Benelux, the role focuses on turning a large, multi-domain platform into a commercial engine for organic search. You'll work at scale with cross-market data and cross-functional teams to unlock opportunities that others leave in the backlog.

What growth opportunities does this role offer?

There's meaningful ground to gain in organic search and a clear path to influence traffic, revenue and product decisions. You’ll be empowered to prioritise and deliver high-impact changes and you’ll shape the future of technical SEO across the business.